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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.

2021 Chevy Tahoe, GMC Yukon fuel economy and towing capacities go official

Most of the puzzle pieces have fallen into place with GM’s new full-size SUVs, but today we have fuel economy and towing to add to the picture. Numbers for the standard 5.3-liter V8 and upgrade 6.2-liter V8 are out, but GM has held back on the 3.0-liter turbodiesel inline-six for the time being. Those numbers are most likely not ready yet. Minor improvements and decreases are seen throughout the Tahoe/Suburban and Yukon/Yukon XL lineup. Because there are so many variants, weÂ’re going to just lay them out below for you. 5.3-liter V8 2021 Tahoe/Yukon 2WD: 16/20/18 2021 Tahoe/Yukon 4WD: 16/20/18 2021 Suburban/Yukon XL 2WD: 16/20/18 2021 Suburban/Yukon XL 4WD: 15/19/17 6.2-liter V8 2021 Tahoe/Yukon 2WD: 15/20/17 2021 Tahoe/Yukon 4WD: 14/19/16 2021 Suburban/Yukon XL 2WD: 15/20/17 2021 Suburban/Yukon XL 4WD: 14/19/16 As you can see, there isnÂ’t a whole lot of difference between two-wheel drive and four-wheel drive options. You can eke out an extra mpg here and there, but itÂ’s a penalty weÂ’d be happy to live with to have four-wheel traction. The biggest loser in all of this is highway mpg. Chevy has made the trucks bigger and added weight with the independent rear suspension, causing a decrease in fuel economy. For example, a 2020 Tahoe with the 6.2-liter V8 and four-wheel drive is rated at 14/22/17. The 2021 truck drops 3 mpg on the highway and 1 mpg in the combined rating. There are improvements to be found, though. A 2020 Suburban with the 5.3-liter V8 and four-wheel drive is rated 14/21/16. Fuel economy in the city goes up 1 mpg, but you lose 2 mpg on the highway and 1 mpg in the combined rating. ThereÂ’s a bit of give and take here, but at least a slight increase in city mpg has accompanied the greater loss in highway fuel economy. 2021-chevy-tahoe-chicago-01 View 12 Photos As for towing, the Tahoe/Yukon with the 5.3-liter V8 and two-wheel drive has a new 7,900-pound capacity, and the four-wheel drive model is rated at 7,700 pounds. Respectively, those are the best figures youÂ’ll get with the standard towing capacity. Opt for the maximum towing package, and the Tahoe/Yukon capacities go up to 8,400 pounds (two-wheel drive) and 8,200 pounds (four-wheel drive). The numbers all take slight cuts when you go for the 6.2-liter V8. Both the Suburban and Yukon XL offer similar or identical towing figures as their shorter counterparts do.