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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2021 Cadillac Escalade, GMC Yukon, Chevy Suburban/Tahoe recalled for stall risk

General Motors is recalling just shy of 15,000 2021 Cadillac Escalade & Escalade ESVs, Chevrolet Suburbans and Tahoes, GMC Yukons and Yukon XLs that were shipped with fuel pumps that were built with a batch of what may be faulty electronic control modules. A pump with a bad module can result in intermittent function, resulting in drivability issues and potential stalls. No serious incidents or injuries have been associated with the issue.  GM says it discovered the issue after analyzing early recall data for the 2021 model SUVs and discovering an unusually high failure rate for fuel pumps manufactured by a single supplier – Vitesco. The company was able to identify the batch and initiate a recall campaign targeting just those vehicles.  "After reviewing the field data, GM determined there were 617 potentially relevant complaints, which were received between April 15, 2020 and August 24, 2021," the company's recall report said. "229 of these complaints reported a stall while standing or moving. No accidents or injuries associated with this condition were found." Any SUVs built with pumps from that batch but not yet sold are being held at dealers for replacement parts. It may take some time for GM to source replacements due to the ongoing electronic parts shortages.  "We are working with the supplier to obtain the required parts as quickly as possible," GM said in its notice to dealers. "When sufficient quantity of parts are available, the recall bulletin will be released and dealers can begin repairing vehicles."

2021 GMC Canyon AT4 Road Test | The everyday tool

Bold take: The GMC Canyon is the most well-rounded midsize truck. Admittedly, “well-rounded” is a lukewarm compliment, but the Canyon does nearly everything well. It is not the flashiest, which is undeniably the Jeep Gladiator. Or the most comfortable, which is the Honda Ridgeline. But for those seeking a midsize truck that looks like a truck, drives like a truck and has a solid interior, the Canyon is the right formula. We would test the 2021 GMC Canyon AT4 for a week and find that itÂ’s pleasant, capable and sturdy off-road. We would haul a bookshelf in the bed, get dirty during a woodsy soft-road jaunt and pile up the miles running around town. In short, itÂ’s exactly what most need in a midsize truck.  The AT4 model is new for 2021, and it replaces the All-Terrain model, a move GMC is rolling out across its lineup. The AT4 adds an off-road-tuned suspension with hill-descent control, beefy 31-inch Goodyear Wrangler DuraTrac tires wrapped around 17-inch aluminum wheels, standard four-wheel drive with locking rear differential and a transfer case skid plate. The AT4 punches up the CanyonÂ’s appearance with red tow hooks, dark chrome elements and a bigger grille thatÂ’s similar to the SierraÂ’s. The Canyon Denali, which was also refreshed for ‘21, is showier, but the AT4 trim feels cooler with its understated off-road vibes. Considering this, we head out for an afternoon drive along a familiar route through DetroitÂ’s northern suburbs. The Canyon is a solid daily driver. The 3.6-liter V6 rated at 308 horsepower and 275 pound-feet of torque is widely used in General Motors vehicles. ItÂ’s powerful and actually sounds pretty good — even throaty — in GMCÂ’s midsize truck. Our passengers are surprised to be pulled back in their seats during hard acceleration, and the eight-speed automatic transmission is well-calibrated for the many jobs the Canyon is called upon to perform. This powertrain, standard in the AT4 and Denali trims, is a step up from the 2.5-liter inline-four and six-speed auto offered on the lower models. ItÂ’s worth it. The 2.8-liter Duramax diesel is an option on higher-spec Canyons, and its 369 lb-ft of torque is tantalizing. For everyday use, take the V6. Our tester with the gasoline V6 and four-wheel drive can tow as much as 7,000 pounds, has a maximum payload of 1,609 pounds and has respectable fuel economy of 17 mpg in the city and 24 mpg on the highway.