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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 GMC Acadia adds four-cylinder and All Terrain model

General Motors has officially started the process of updating its long-in-the-tooth fullsize CUVs by unveiling the second-generation GMC Acadia at the 2016 Detroit Auto Show. While the Acadia is 700 pounds lighter, it's also shorter and narrower, which means it's not quite the people mover it used to be. You'll no longer be able to haul eight passengers, although there will still be five-, six-, and seven-passenger offerings. While families might not be thrilled with the loss of a seat, the lighter weight is a net win. Not only will the V6 model feel more powerful and efficient – in addition to the lower curb weight, there's a new, 310-horsepower engine – but it will also likely be more economical. GM estimates the front-drive V6 will return 25 miles per gallon on the freeway, compared to 24 mpg for the current front driver, but city fuel economy remains pegged at 17 mpg. In a move we're not entirely sold on, though, the Acadia will also adopt a four-cylinder engine, and no, it's not GM's highly regarded 2.0-liter turbo. Instead, you'll be able to order this 4,000-pound CUV with a 2.5-liter, 194-horsepower four-cylinder. What it won't be able to provide in straight-line speed, it will make up for with fuel economy. GM is wagering the front-drive, four-cylinder Acadia will net 22 mpg in the city and 28 on the highway. Both engines are paired with a HydraMatic 6T75 six-speed automatic. A new All Terrain model is said to be optimized for wet, snowy and icy conditions, and its drive mode selector removes the Off Road selection in favor of All Terrain. We have live images of both the new Acadia Denali, as well as the new-for-2017 All Terrain model, direct from the floor of the 2016 Detroit Auto Show. There's also a video of the full GMC press conference with reactions from our editors. Check them out. GMC Introduces All-New 2017 Acadia * 700-lb. lighter, more efficient crossover aimed at heart of midsize segment * Expanded range of available active safety features, including Front Pedestrian Braking and Surround Vision Camera * New powertrains include a 2.5L I-4, offering a GM-est. 28 mpg hwy, and an available est. 310-hp 3.6L V-6 * Acadia Denali with new, exclusive Continuously Variable Ride Control * New Acadia All Terrain with an advanced AWD system with Active Twin Clutch * On sale this spring DETROIT, Tuesday, Jan.

2018 GMC Sierra Denali 1500 Drivers' Notes | Chrome cowboy

No matter how much automakers want to charge for trucks, it seems there will be a market. Ford, Ram and GM all have trucks that can push well over $60,000, something that would sound unbelievable even 10 years ago. That brings us to the 2018 GMC Sierra Denali, GM's top dog in the pseudo-lux truck segment. It's packed with tons of goodies and features, but it's starting to feel a little long in the tooth. Still, GM trucks are some of the best selling vehicles in America, so it seems customers don't mind the age. Associate Editor Reese Counts: I've said it before, but I'm not a big truck guy. Give me a Colorado or Tacoma over any of the full-sized behemoths rolling off assembly lines today. Still, I do enjoy taking one home on occasion, especially one as comfortable and well appointed as this Sierra Denali. There's leather and wood and contrasted stitching throughout. The problem is that it's all a veneer over what's becoming an extremely dated truck, though a new one is on the horizon. There's one big thing that truly bothers me about this truck: no keyless entry or ignition. Don't get me wrong, I have no problem doing things the old-fashioned way, but when literally every other competitor at this price has keyless as standard equipment, the fact that GMC (and Chevy for that matter) still require you to pull out a fob and stick a key into an ignition is really glaring. It has to have something to do with the platform, as GM makes plenty of vehicles that don't require a key. One thing that doesn't feel dated is the ride and performance. This truck is equipped with GM's Magnetic Ride Control, and it works wonders for the Sierra's comfort. It would be even better if it wasn't wearing some gaudy 22-inch wheels, but it's still better than a lot of trucks out there. The powertrain, too, is a nice bright spot. The eight-speed automatic is smooth and never feels lost in the hunt for better fuel economy. The 6.2-liter V8 feels strong, and power comes on smooth and easy. Ford's EcoBoosts may win on fuel economy, but there's nothing like a big, burly V8. Senior Editor, Green, John Beltz Snyder: Despite the massive amounts of guilt I feel every time I put my foot to the accelerator, big trucks — something of which I used to steer well clear — are beginning to warm up on me. That being said, others have made more of an impression on me than this Sierra.