1991 Gmc Sonoma Base Standard Cab Pickup on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

An unofficial 750-hp AWD GMC Syclone is on the way

From the makers of the 1,000-horsepower modern-day Yenko Chevy Camaro comes a 750-horsepower modern reimagination of the GMC Syclone. Following the release of the 455-horsepower Canyon-turned-Syclone from 2019, Specialty Vehicle Engineering (SVE) announced this week it will build a 2021 Canyon Syclone with supercharged V8 engine.  In the early '90s, GMC produced a all-wheel-drive performance version of its Sonoma pickup truck called the Syclone. It had a turbocharged and intercooled 4.3-liter V6 that made 280 horsepower and 350 pound-feet of torque. GMC has withheld from producing a new version of the legendary pickup for the current era, so aftermarket company SVE took the torch and threw it in a gasoline-soaked bonfire.  SVE upped the ante when it released last year's "new" Canyon-based Syclone with a supercharged V6 that made 455 horsepower. In the year that has since passed, SVE decided to go beyond the heritage of the V6 powerplant and replace it with a supercharged V8. The new engine will give the 2021 Syclone, again based on the Canyon, a whopping 750 horsepower. The 2021 model will also have all-wheel drive like the original.  That's all the information the teaser provides, but an accompanying video previews what the truck will sound like. Based on the short clip, the exhaust will have a hearty bark to match its beefy heart. Check out the videos below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2022 Chevy Tahoe, Suburban and GMC Yukon get updated transmission

General Motors' full-sized SUVs have slipped in one more change before the year turns. GM Authority reports that the 2022 Chevrolet Tahoe and Suburban, and the 2022 GMC Yukon and Yukon XL equipped with gas V8 engines, will pick up a revised ten-speed automatic transmission. The new unit carries RPO code MHS, and Chevrolet communications rep Catherine Scales told GMA the updated gearbox "allows our manufacturing and dealer teams to more easily align the specific calibration needed for the transmission and can enable OTA updates in the future." It seems GM wants to make it easier to update the transmission's tuning and calibration in the future with the automaker's networked Vehicle Intelligence Platform/Global B electronic architecture. The 10-speed auto comes bolted to the 5.3-liter V8 and the 6.2-liter V8. The 3.0-liter inline-six Duramax diesel continues with the 10-speed automatic already in use. To recap the other changes for the full-sizers, we'll start with the 2022 Tahoe and Suburban, which get a new 12.3-inch digital instrument display to replace the former 8-inch unit and physical gauges. Navigation will be standard equipment displayed on the 10.2-inch infotainment touchscreen on all trims barring the base LS. Lane-keeping assist and parking sensors are also now standard, while reverse automatic braking is added to the Enhanced Display and Alert package on the top trims. Finally, the 6.2-liter V8 option is expanded to the Z71, RST and Premier trim levels, but it requires selecting one or more packages on the Z71 and RST. Moving onto the 2022 Yukon, availability of the 6.2-liter V8 expands to the AT4 trim, and the big V8 comes with a shiny pair of exhaust finishers. Redwood Metallic paint joins the exterior color palette, more wheel options are on offer, and illuminated sill plates can gussy up the rocker panels . An Enhanced Trailering Technology Package adds 13 cameras with the option for an interior accessory camera for those with enclosed haulers. On the safety side, expect reverse automatic braking to join the list of available driver assistance features. Inside, the Yukon welcomes the 12.3-inch digital cluster, the Yukon Denali welcomes the power sliding console as a standard feature instead of a $350 option.  Related Video: