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GM doubles miles open to its Super Cruise technology

DETROIT — General Motors said on Wednesday owners of certain vehicles equipped with its Super Cruise assisted driving system will now be able to use it on 400,000 miles (643,740 km) of North American roads, doubling the current operating area as Tesla and other automakers race to deploy hands-free cruising technology. GM's Super Cruise system, like Tesla's Autopilot system, is a driver assistance system, and does not enable true autonomous driving. Spurred by Tesla's aggressive deployment of Autopilot, and Tesla Chief Executive Elon Musk's promises of a more advanced "Full Self Driving" system, GM, Ford, Volkswagen and Mercedes-Benz are racing to deploy competing partial automation technology in major markets. At the same time, safety regulators are showing concern that drivers do not understand that Autopilot and similar systems are not designed to take over driving in every circumstance. The GM system's sensors and software allow a motorist to cruise with hands off the wheel on highways that have been mapped in detail. But the driver is expected to stay alert and ready to take over the car. GM uses technology to monitor the driver, and Super Cruise will sound alarms or slow the car to a stop if it detects that a driver is not responding. Starting later this year, GM plans to enable vehicles equipped with Super Cruise and the company's latest vehicle electronic system to operate hands-free on major, undivided highways in the United States and Canada, as well as additional miles of divided, interstate highways. Currently, Super Cruise operates only on interstate, divided highways. The expansion, enabled by wider digital mapping, will allow owners of properly equipped GM vehicles to cruise hands-free on stretches of Route 66 and the Pacific Coast Highway in the U.S. West or the Trans-Canada highway in Western Canada, GM said. Many of the new roads GM has mapped are in rural, heartland states where GM pickup trucks are popular. GM plans to offer Super Cruise as an option on its Chevrolet Silverado and GMC Sierra large pickups later this year. GM has said previously it intends to offer Super Cruise as an option on 22 models by the end of 2023. Depending on the model, Super Cruise costs $2,200 to $2,500 to add as an option. (Reporting by Joe White in Detroit; Editing by Matthew Lewis) Related video: Cadillac Chevrolet GM GMC Technology Super Cruise

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

AEV-upgraded GMC Canyon AT4X, Chevy Colorado ZR2 appear in spy photos

As with the previous generation, it appears the 2023 Chevy Colorado ZR2 will be getting a special AEV version. Not only that, but its twin, the GMC Canyon AT4X will get one, too. And as these spy photos show, they'll have some additional off-road accessories included, as well as bigger tires. We'll start with the GMC Canyon. The first example of the truck without any camouflage is not quite fully upgraded like the camouflage vehicles. But it has one part not seen on the others: the AEV snorkel. 2023 Chevy Colorado ZR2 AEV Bison prototype View 13 Photos The two appear to be riding on larger Goodyear Wrangler Terrain MT tires. These look like 35-inch examples -- 2 inches larger than the biggest tires available on the ZR2 and AT4X. They're also mounted on beadlock capable wheels. Besides the bigger tires, both trucks also feature a new bed-mounted spare tire. It's a full-size spare, and unlike past bed-mounts, this one places the tire flush against the cab. The benefit of moving the spare to the bed is departure angle. And while this position looks a little less like how trophy trucks carry their spares, it should provide better cargo space. Rear visibility probably isn't great, though. Generalizing based on what we know about the current ZR2 Bison, the new AEV trucks will probably get unique grilles, steel bumpers, fender flares, a suspension lift and possibly even axle ratio changes. Additional options such as a winch could be offered, too. We expect the trucks will be revealed within the next year, since the base trucks have already been shown, and these are just upgraded versions of those trucks. Related Video: 2023 Chevrolet Colorado walkaround