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2019 GMC Sierra 1500 prototype shows off differences from Silverado

Now that the new Silverado has made its debut, we're awaiting the reveal of its mildly restyled twin, the GMC Sierra 1500. While it likely won't be that different as far as capability and major equipment are concerned, we are looking forward to seeing what design changes it will have. Based on these recent spy shots, the changes will be mild, but still enough to make it visually distinctive. One of the more obvious differences will be in the front fascia treatment. Unlike the Silverado's grille that's level with the top of the headlights, the GMC's will rise above the lights, which will also yield a slight drop on each side of the hood to meet the lights. The grille is quite tall, extending far below the headlights, too. We can make out, behind some mesh, two dips on the outer edges of the grille that give the Sierra a more menacing frown. Large foglights are also found right near where the scoops for the wheel air curtains, and the headlights are unified on the edges, rather than split on the Silverado. Along the sides, the sheet metal looks relatively unchanged. At some angles, we can make out the distinctive shoulder line from the Silverado that runs up to about the rear mirrors where it stops to make room for another crease that rises up from somewhere in the middle of the front doors to lead to the front. The wheel arches are decidedly different from the Silverado's though. While the Silverado has fairly rounded arches, the Sierra's have a rear-slanted bevel to the fronts of the arches and a rounded 90-degree corner at the rears. There isn't much we can tell about the rear except for the taillights. They're quite large, and unlike the Silverado's, there aren't any areas where the sheet metal intrudes. It also appears that the tops of the taillights extend farther forward into the bed sides than the Chevy's. Because the Sierra has almost always been a mechanical twin of the Silverado, we expect it to offer the same 5.3-liter and 6.2-liter V8s, as well as the new 3.0-liter diesel inline-6. Also, being a GMC, it will likely have a flashy, chrome-laden Denali trim level. We also will see the fully revealed model soon, as Automotive News reports the debut will be on March 1. Related Video: Featured Gallery 2019 GMC Sierra 1500 spy shots View 39 Photos News Source: Automotive News Spy Photos GMC Truck chevrolet silverado

GMC explains why the Hummer EV SUV has only 830 horsepower

GMC's 2022 Hummer EV pickup made its debut in late 2020 with a headline-grabbing 1,000-horsepower rating. Its SUV sibling broke cover yesterday with 170 fewer horses, so GMC executives had some explaining to do. Al Oppenheiser, the EV's chief engineer, pointed out that the SUV's wheelbase is about nine inches shorter than the truck's, which is called an "SUT" in GMC-speak. It's also about 20 inches shorter overall. Size matters in the electric car world; GMC can't stuff the SUT's big battery pack in the more compact SUV, and this directly influences power. He added that it would have been possible to build a 1,000-horsepower SUV by making changes to the battery pack's layout. His team would have needed to reduce cargo capacity and get rid of the flat loading floor, which were compromises that engineers were not prepared to make. Ultimately, 830 horses should be plenty for most drivers. "Frankly, we are not sorry that it's only 830 horsepower. There aren't many internal combustion engines that can say that. Will we be able to grow horsepower in the future? We are going to push that capability, and as the technology gets to the point where our batteries are smaller and more efficient, we will improve performance with any chance we get," Oppenheiser said. It helps that the Ultium battery technology GMC uses is extremely modular. Less powerful versions of the Hummer SUV are in the cards, too. At launch in early 2023, the model will exclusively be offered with the aforementioned 830-horsepower drivetrain, which offers around 300 miles of driving range. Pricing will start at $105,595 before options are factored in. Several months later, GMC will release an EV2X variant with up to 625 horsepower, about the same amount of driving range, and an $89,995 price tag before incentives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")