2024 Gmc Sierra 1500 At4 on 2040-cars

Auto blog

GM delays truck plant shift so workers can watch Detroit Lions NFC Championship game

It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game. To emphasize the magnitude of this decision, it's important to note that the Chevrolet Silverado HD and GMC Sierra HD are built at the plant, and the popularity and, perhaps more importantly, profitability of those heavy duty trucks is so high that it's the only GM plant in Michigan that runs a third shift, as pointed out by the Detroit Free Press. The delay is roughly an hour in total, and workers won't be paid for that missing time. We doubt there will be any complaints. Granted, this isn't the first time GM has delayed starting a late shift due to a big sporting event. In prior years, delays have been recorded for some Super Bowls and for the in-state Michigan vs. Michigan State rivalry game at GM facilities in Lansing, Michigan. Still, GM's statement on why it would hold off production of such a lucrative pair of vehicles explains it better than we can: "We recognize the Detroit Lions playing in the NFC Championship game as a rare, unique opportunity that warrants this temporary schedule adjustment to allow employees to enjoy the game and make it to work on time." It's not GM's only show of Lions pride. Take a close look at the General Motors logo currently being displayed at the Renaissance Center, GM's headquarters in Detroit. General Motors is displaying its Motor City pride with a subtle logo redesign to honor the Detroit Lions as they continues their Super Bowl hunt. Read more: https://t.co/Jmc6bmMK6n pic.twitter.com/9bJJqOmwxB — Ad Age (@adage) January 23, 2024 The Free Press reached out to Ford and Stellantis to see if either of GM's rivals would be making shift adjustments as well. Ford has yet to provide a comment, but Stellantis, makers of the Ram truck and Jeep SUVs, has confirmed it will be running normal schedules at all of its facilities. For now, there's only one more question that needs answering: What if the game goes to overtime?

Autoblog Minute: Ford Ranger, UK Mustang, Hyundai Hybrid

Ford may bring the Ranger back to the US, the UK goes nuts over the Mustang, and the battle of hybrids heats up with spy shots of the Toyota Prius and a new Hyundai. Autoblog's senior editor Greg Migliore reports on the weekly recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. I'm Autoblog senior editor Greg Migliore and this is your Autoblog Minute weekly recap. 2011 was the last time we saw Ford's midsize pickup in the US but according to a report from the Detroit News we could see production of the Ranger at the [00:00:30] Dearborn automaker's Michigan Assembly Plant as early as 2018. Ranger could compete with the Chevy Colorado and perhaps revive the compact and midsize pickup market for Ford, but the future of Ranger in the US depends a lot on Ford's ongoing negotiations with the UAW. About 2,000 orders for the 2015 Mustang were placed in the UK, tying up production of the pony car until July 2016. According to details in a press release from Ford UK, [00:01:00] it looks like Brits are a lot like their American cousins, opting for the 5.0 liter V8, with Race Red as the popular color of choice. Photos of the 2016 Toyota Prius leaked generating a lot of buzz over the styling. This fourth generation Prius will have some new competition as spy shots of a new Hyundai also surfaced this week. The car is said to be a hybrid and a bonafide "Prius fighter." Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, [00:01:30] including the latest in FCA rumors for 2016. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Ford GMC Hyundai Toyota Truck Hybrid Autoblog Minute Videos Original Video

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")