2014 Gmc Sierra 1500 Sle on 2040-cars

Auto blog

2020 Chevy and GMC HD truck spy shots reveal LED lighting

With Chevy and GMC's 1500 series pickups just starting to roll into dealerships, our attention naturally turns to the Heavy Duty 2500 and 3500 series trucks. We've seen these HD trucks testing already, but thes latest spy photos give us our first good glimpse of the two HD trucks' headlights through some translucent camouflage, and their designs appear very interesting and quite different from each other. The 2020 Chevrolet Silverado HD looks to be getting a striking set of LED lights that flank the grille. A previously released teaser image of the truck shows that the front lighting elements are split by a bulky wing that branches out from a big, upright chrome face, and both top and bottom units seem to incorporate LED slashes. If you look closely at the images, you can easily make out the Chevrolet script cut into the grille's top edge. Amidst a bevy of Chevy test trucks was one lone GMC model in a dually configuration, and the Sierra HD also appears to have some LED accent lighting up front. Unlike the boomerang-shaped Chevy LEDs, GMC's version sports a shoulder-like right angle of light bars. Assuming these are production-level lighting units, it seems the Sierra HD will stick pretty close to the face of GMC's latest light-duty pickup truck. We're still waiting for confirmation on what range of powertrains will be available in GM's next-gen HD trucks, but we're sure there will be both gasoline- and diesel-burning engines on the ordering sheet. We expect to hear official details on the trucks sometime soon. Related Video: Featured Gallery 2020 GM Heavy Duty Pickup Spy Photos View 18 Photos Image Credit: KGP Spy Photography Spy Photos Chevrolet GMC Truck gmc sierra hd chevy silverado hd

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM Ultium tech can scavenge heat from everywhere, even you

GM likes to give us tidbits about its Ultium platform from time to time, and today it’s telling us about the platformÂ’s ability to capture waste heat from the propulsion system. In addition to capturing from the propulsion system, it can also capture humidity from both inside and outside the vehicle and even from passengersÂ’ body heat. Yes, you, your family and/or your friends are a usable heat source as far as GM EVs are concerned. It then deploys the heat in an advantageous way. If at this point, youÂ’re screaming, "Heat pump!" youÂ’d be right. WeÂ’re talking about an elaborate heat pump system that GM is using for its Ultium-based vehicles. Every Ultium-based GM vehicle gets this system that is covered by 11 patents and four publications. The waste heat it collects is used in a number of ways, but its primary use is to heat the cabin quickly and efficiently. GM claims it can heat the cabin of its Ultium-based vehicles quicker than vehicles with traditional internal combustion engines. Plus, when put to use, GM claims that using the heat pump provides its EVs with up to 10% more range than theyÂ’d have without. Beyond heating the cabin, the heat pump is capable of putting waste heat to use by preheating the battery prior to charging so that you can charge quicker. The system can even cool the propulsion system in preparation for Watts to Freedom (WTF) launch control starts. GM says this was vital in helping the Hummer EV achieve its bonkers 0-60 mph time of about 3 seconds. “Having a ground-up EV architecture gives us the freedom to build in standard features like UltiumÂ’s energy recovery capabilities,” said Doug Parks, GM executive VP of global product development, purchasing and supply chain. “This helps us squeeze more efficiency, performance and overall customer benefit out of our EVs.” GM says itÂ’s been developing heat pump technology since the EV1 and its heat pump. This is the modern evolution of that technology, and GM says itÂ’s going to be implemented in every Ultium-based vehicle as a standard feature. Related video: Green Cadillac Chevrolet GM GMC Technology Electric Future Vehicles