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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.

GMC introduces off-road performance package for Sierra AT4

GMC is giving its off-road-focused Sierra AT4 pickup even more performance with some factory-installed upgrades. The package is called the AT4 Off-Road Performance Package. With it you'll get the 6.2-liter V8 engine upgrade, cat-back performance exhaust system, performance air intake and 18-inch aluminum wheels shod in Goodyear Wrangler DuraTrac tires. The upgraded performance comes in the form of extra power. Thanks to the bolt-ons, you gain 15 horsepower and 9 pound-feet of torque over the 6.2-liter in stock form. This increases output to 435 horsepower and 469 pound-feet of torque — not too shabby. This package is priced at $4,940, and available for order now. That's a hefty price for what amounts to some minimal bolt-on modifications you could easily do yourself. However, buying it through GM means you get to keep your warranty in place. The Sierra AT4 already has more off-road features than a normal Sierra 1500. You're getting a two-inch lift, four-wheel drive with two-speed transfer case, locking rear differentials, skid plates, Rancho off-road shocks and hill descent control. Both the wheels and tires are available as options already, but this package just bunches related stuff together. It'll be up to you to decide if an exhaust and intake are worth the extra dough. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.