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New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

GMC looks to space with the Hummer EV Omega Edition

The Hummer EV is nothing if not outlandish. Everything about it is over the top, from its size to its weight, but the folks at GMC felt it needed something more to stand out. Enter the 2024 GMC Hummer EV Omega Edition, an enormous matte blue vehicle with unique features and an exclusive price tag. The special edition builds on the 3X truck and SUV models with a unique Neptune Blue Matte paint color and black exterior trim pieces. It also brings an off-road package, exclusive 18-inch wheels, the MultiPro tailgate with a Kicker audio system, unique interior carpeting, and a transparent roof. In addition to the wheels and 35-inch mud-terrain tires, the off-road package brings underbody skid plates and additional off-road camera views. GMC said it took inspiration for the Hummer EV from the “endless expanse of space,” which is likely true since the vehicle is about as efficient as a Saturn V rocket. Interestingly, the automaker is using the Miami Grand Prix as the launchpad for the EV, offering 0-60 sprints to invited attendees at the event. The Hummer EV Omega Edition Pickup gets a 24-module battery and starts at $149,995, while the SUV gets a 20-module battery and a $139,995 starting price. The hard-to-get EV is exceedingly rare in its standard form, and the Omega Edition is only available to existing order holders, so itÂ’s unlikely any of us will see the unique blue 'ute anytime soon. Despite its ridiculousness, the Hummer EVÂ’s wait list extends into multiple years for some buyers. GMC took thousands of orders and only built 1,000 units in March, so you can see how wait times quickly pile up. That said, production nearly doubled between February and March, giving hope to impatient order-holders. ItÂ’s not possible to place an order at this time, so if you donÂ’t have a reservation already, it might be time to look at a different EV. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits