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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2014 GMC Sierra [w/video]

Big And Boxy Might Be Best
As immense fans of the Back to the Future trilogy, we sometimes like to envision an alternate timeline in which General Motors had killed off GMC and kept Pontiac instead. The G8 GXP would still be on the road handily beating German sport sedans costing twice as much, while the lowly G3 would morph into a true subcompact-killer based on what is now the Chevrolet Sonic RS. While we're at it, let's go ahead and imagine the G6 has become the best-selling car in the US and the Torrent crossover is selling 20,000+ units per month. Far-fetched, we know.
The thing is, these fanciful statements would have to be true to make the case against keeping GMC. Pontiac may have offered more excitement than GMC, but money talks, and a full line of trucks, crossovers and SUVs have made a lot more money for GM than the arrowhead brand ever did. How much? As we learned last month, about two-thirds of GM's global profits came from its fullsize trucks, and GMC's trucks typically have thicker margins than their Chevrolet counterparts.

2023 GMC Canyon with ZR2-style off-road suspension caught in spy photos

GMC appears to be testing its redesigned 2023 Canyon pickup with an updated suspension lifted from the ZR2 variant of its Colorado twin. This heavily camouflaged prototype packs what look like Multimatic's DSSV dampers disguised with a black vinyl wrap.  Rumors have pointed to a GMC variant of the Colorado ZR2 since the midsize pickup adopted the AT4 branding for its off-road variant. GM appears to be ready to adopt the formula for GMC's more-upscale pickup as it has for the Silverado. The latter, which has now been officially confirmed, has been spied on the road with its own DSSV shocks disguised in the same fashion as those seen here. This prototype is riding high – even for an AT4 – and sports a set of knobby Goodyear Wrangler all-terrain tires. We can tell that this is a Canyon rather than another Colorado thanks to the GMC-style fog lamp design, which differs from the Colorado prototypes we've already seen testing. Like the Colorado, the redesigned Canyon is expected to be offered with just one engine: a 2.7-liter turbocharged four-cylinder lifted from the Silverado and Sierra pickups.  Look for the Canyon to debut alongside its Chevy twin sometime in the next year or two as either a 2023 or 2024 model.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 GMC Canyon AT4 Inside and Out | Autoblog