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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

AEV-upgraded GMC Canyon AT4X, Chevy Colorado ZR2 appear in spy photos

As with the previous generation, it appears the 2023 Chevy Colorado ZR2 will be getting a special AEV version. Not only that, but its twin, the GMC Canyon AT4X will get one, too. And as these spy photos show, they'll have some additional off-road accessories included, as well as bigger tires. We'll start with the GMC Canyon. The first example of the truck without any camouflage is not quite fully upgraded like the camouflage vehicles. But it has one part not seen on the others: the AEV snorkel. 2023 Chevy Colorado ZR2 AEV Bison prototype View 13 Photos The two appear to be riding on larger Goodyear Wrangler Terrain MT tires. These look like 35-inch examples -- 2 inches larger than the biggest tires available on the ZR2 and AT4X. They're also mounted on beadlock capable wheels. Besides the bigger tires, both trucks also feature a new bed-mounted spare tire. It's a full-size spare, and unlike past bed-mounts, this one places the tire flush against the cab. The benefit of moving the spare to the bed is departure angle. And while this position looks a little less like how trophy trucks carry their spares, it should provide better cargo space. Rear visibility probably isn't great, though. Generalizing based on what we know about the current ZR2 Bison, the new AEV trucks will probably get unique grilles, steel bumpers, fender flares, a suspension lift and possibly even axle ratio changes. Additional options such as a winch could be offered, too. We expect the trucks will be revealed within the next year, since the base trucks have already been shown, and these are just upgraded versions of those trucks. Related Video: 2023 Chevrolet Colorado walkaround

2017 GMC Canyon steals Cadillac's V6 for a little more power

GMC is fortifying the Canyon with a new powertrain and two new trim levels for 2017. GMC will give the Canyon the 3.6-liter V6 found in the Cadillac ATS, CTS, CT6, and XT5 crossover. The engine will be matched to an eight-speed automatic transmission, which also can be found on Cadillacs, the new 2017 Colorado, and other General Motors vehicles. The new engine comes with variable valve timing, improved direct injection, and Active Fuel Management, which is a form of cylinder deactivation that shuts off two cylinders to increase fuel efficiency and performance. Power is up from 305 to 308 horsepower, while torque increases from 269 to 275 pound-feet of torque compared to the old 3.6-liter V6. With the new transmission, the Canyon benefits from a higher first gear ratio, which should help drivers get off the line more easily when towing large cargo, and lower overdrive ratios for improved fuel efficiency. The 2016 model had a six-speed automatic. The Colorado also gets the eight-speed transmission for '17. GMC previously announced the All Terrain X and Denali models. The All Terrain X trim is offered on the SLE model and comes with the new 3.6-liter V6 engine or the 2.8-liter Duramax turbo-diesel. The All Terrain X gets Goodyear Wrangler DuraTrac P225/65R17 all-terrain tires, a body-color grille surround and matching rear step bumper, bespoke 17-inch aluminum wheels, and a spray-on bedliner. The truck also is fortified with Hill Descent Control and an off-road suspension. The Denali carries the flag as the most luxurious Canyon model and gets a Bose seven-speaker audio system, more chrome, and interior upgrades. In addition to the new models and the powertrain, the 2017 Canyon will be offered with new colors – Dark Slate Metallic, Mineral Metallic, and Red Quartz Metallic – a new IntelliLink radio with a seven-inch touchscreen, a heated steering wheel as an optional extra, and Standard Teen Driver Mode. The 2017 Canyon, with all of its changes, will be available in the fourth quarter of the year. Related Video: Featured Gallery 2017 GMC Canyon Denali: LA 2015 View 14 Photos News Source: GMC Cadillac GMC Truck Luxury Off-Road Vehicles engine gmc canyon chevrolet colorado