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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

Base GMC Hummer EV2 reportedly dead for the planned 2025 launch year

Remember October 2021? That's when GMC divulged trims and pricing for the Hummer EV pickup range. It started with the Edition 1, asking around $110,000 before it sold out. Then would come the EV3X in fall 2022 for $99,995, followed by the  EV2X in the spring of 2023, asking $89,995. And for this year, shoppers were meant to get the option of a 'bargain' entry, the EV2-without-the-X that kept the dual motors but swapped for a less zippy 400-volt electric architecture and a smaller battery pack able to power a 250-mile estimated range. At the time, we were told the EV2 would open the MSRP bidding at $79,995. Spring is officially here, the EV2 isn't, and GM Authority cites unnamed sources when writing "there will be no 2 model for the 2025 model year" outside the 2X. Normally, automakers kill the low-hanging fruit after putting it on sale; the Hummer EV has, again, upended expectations. Therefore, your 2024 GMC Hummer EV pickup lineup after the $2,295 destination charge costs: EV2X Pickup: $98,845  EV3X Pickup: $106,945 EV3X Omega Edition Pickup: $150,295 On the SUV side, the MSRPs are almost carbon copies:   EV2X SUV: $98,845  EV3X SUV: $106,945 EV3X Omega Edition SUV: $130,300 For both body styles, keep in mind that Interstellar White is the only freebie exterior hue. Void black adds $495 to the price, five other colors cost $625, Afterburner Tintcoat orange runs $1,225.  The limited-edition Omega variant builds on the 3X trim with exclusive Neptune Blue Matte paint, the $9,995 Extreme Off-Road Package, exclusive 18-inch wheels, unique interior carpeting, a transparent roof and the MultiPro tailgate with a Kicker audio system on the pickup. Both trucks also get 35-inch mud-terrain tires, underbody skid plates and additional off-road camera views. The price disparity is partly because the Omega Edition pickup is packs a 24-module battery, the SUV gets a 20-module battery. This trim is only available to existing order holders. Speaking of which, the otherworldly EV is still going to be a few years' wait for some, but more reservation holders are already enjoying deliveries this year as GM continues to open the factory taps. GMC sold two examples of the Hummer EV in the first quarter of last year, around the time it has 65,000 potential buyers on the reservation list, and 3,260 units for all of 2023. In the first three months of this year, GMC sold 1,668 trucks.  Related video:

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.