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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

GM re-recalls 11k SUVs

General Motors is recalling a bunch of previously recalled SUVs because, well, they still aren't quite fixed. The latest repairs are necessary on 10,974 SUVs in North America, including 9,932 in only the US. Affected models include the 2006-2007 Buick Rainier, Chevrolet Trailblazer, and GMC Envoy; plus the 2006 Trailblazer EXT and Envoy XL. While not listed by NHTSA, a statement by GM to Autoblog says the 2006-2007 Saab 9-7X and Isuzu Ascender are also affected. In these SUVs, it's possible that liquid could get into the driver's door master power window switch module and cause a short circuit. This could potentially lead to a fire, and owners are urged to park the vehicles outside until repaired. GM has been trying to fix this issue for years. It started as an investigation into fires, and that led to a recall for about 250,000 vehicles in cold-weather states. A nationwide campaign came in 2013 for 193,000 of them in the US. Last year, the automaker decided to replace the whole module as a repair. However in a recent investigation of these recalls, GM discovered that this latest group of SUVs never received the new part. According to documents submitted to NHTSA (as a PDF), "Some dealers incorrectly used the labor code associated with module replacement when, instead of replacing the module, they only added a protective coating to the module." To fix things this time, the models finally get the correct component. Related Video: GM Statement General Motors is recalling 9,932 older midsize SUVs in the U.S. because they were mistakenly excluded from an earlier recall. Certain 2006 Chevrolet TrailBlazer EXT and GMC Envoy XL, and 2006-2007 TrailBlazer, Envoy, Buick Rainier, Saab 9-7X and Isuzu Ascender vehicles may continue to have a condition in which the printed circuit board inside the driver's door may corrode and short if exposed to certain fluids such as melted snow containing road salt. GM is aware of four fires but no crashes, injuries or fatalities associated with the expanded recall. The total number of vehicles being recalled, including Canada, Mexico and exports is 10.974. Customers are urged to park these vehicles outside until repairs have been made. GM reported this recall to the NHTSA on September 23.

2016 GMC Sierra All Terrain X is cool but no Raptor threat

If you want a brutish off-roader from Ford or Fiat Chrysler Automobiles, you're spoiled for choice. There's the F-150 SVT Raptor, the Jeep Wrangler, and the Ram Rebel and Power Wagon. But since General Motors killed the Hummer brand, it's been without any real competitor to those trucks. The new, special edition GMC Sierra All Terrain X is not going to be that vehicle, but it's close enough to be worth a look. The oft-overlooked Sierra All Terrain's off-road suspension and Eaton locking rear differential give it some real trail credentials. The All Terrain X builds on both with cosmetic and performance upgrades. For most owners, the big draw will be the brawnier 5.3-liter V8. Fitted with a performance exhaust, it should deliver a meatier tone, and according to GMC it bumps output up from 355 to 365 horsepower. The other big performance upgrade comes from the tires, knobby Goodyear Wrangler DuraTrac MT mud-terrain-rated things. The tires and their accompanying 18-inch black aluminum wheels are nice touches. Cool as the All Terrain X might be, it strikes us as an odd strategy for the GMC brand. For one, the trail-ready tires and performance exhaust of the All Terrain X don't seem to fit into the more premium market position that GMC occupies. Moreover, Chevy already has an off-road-oriented pickup in the new Colorado Z71 Trail Boss. Visual upgrades like the black bed-mounted sport bar, LED off-road lights, blacked-out accents, and the 18-inch wheels, the look of the All Terrain X is more in line with the Colorado Trail Boss theme. It's just our two cents, but it seems like attaching the All Terrain X's aesthetic to the Silverado would have been a stronger strategy, and would give Colorado buyers a larger off-road-focused truck to aspire to. You can look for the special edition All Terrain X in GMC dealers this spring, with prices to be announced closer to the on-sale date. Read on for the official press release from GMC. Related Video: GMC Announces Sierra All Terrain X The News GMC today announced the 2016 Sierra All Terrain X – a special edition of the All Terrain model, featuring exclusive premium content that enhances off-road capability and an aggressive, monochromatic appearance. The All Terrain X's powerful attitude reflects a popular personalization trend among off-road enthusiasts, executed with the top-range refinement GMC has cultivated for years with models such as the Sierra Denali.