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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Chevy Tahoe-to-K5 Blazer conversion shop renders Jimmy option

Back in 2019 we told you about a truck that looked like a K5 Chevy Blazer, but was actually a modern late-model Tahoe underneath. It was the product of Arkansas shop Flat Out Autos, which reskinned modern GM full-size SUVs to look like their predecessors. Now, the same shop is planning to release a GMC version, converting Yukons to Jimmys. We were impressed by Flat Out's workmanship, beautifully blending the lines of the Blazer into those of the Tahoe. The result was a cohesive design, not just a panel swap. It clearly required a lot of work, which helped justify the $69,000 price tag, not including the cost of the donor Tahoe. FlatOut Autos GMC Blazer Tahoe reskin 01 View 11 Photos At least one new owner was so impressed that they recently purchased four identical Blazer conversions at once. The quadruplets were all finished in blue with a white roof and all based on brand-new 2020 Tahoes. Obviously, with such demand it was only natural for Flat Out to explore other options. On Facebook the company said it was working on a 1972 version with an eggcrate grille. Now, they've also released a rendering paying homage to the K5 GMC Jimmy. The Jimmy conversion uses the original's quad-headlight face, crosshair grille and GMC badging. Like the Blazer conversion, it adds chrome bumpers and milled door handles while adapting the original's 2-door design to the new truck's 4-door body. The rendering only shows the front three-quarter view, but presumably a new carbon fiber rear door would have to be created as the Blazer's says "Chevrolet" across the back. Flat Out says that all the modern conveniences found on the donor Tahoe will work on the conversion, including parking, blind spot and lane keeping sensors. If you have the coin, it's a great way to have retro style without giving up modern safety and performance. The new Blazer has been disappointing to many fans that had hoped for a Bronco-like SUV. Instead, GM gave us a crossover. The Flat Out conversions might be a good compromise, and expanding it to the GMC brand only makes sense. Obviously there's no requirement to use a GMC Yukon as the donor vehicle for the Jimmy, as it's functionally identical to a Tahoe, but wouldn't you want to keep it in the family? Related Video:

Maserati Quattroporte Trofeo, GMC Yukon XL, Tesla earnings, Maine Mitsubishi Delicas | Autoblog Podcast #689

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. They discuss recently driven cars: the GMC Yukon XL diesel, Maserati Quattroporte Trofeo and Acura TLX Type-S. After that comes recent Tesla news along with cancelled Mitsubishi Delica registrations in the state of Maine. Finally, the editors help a reader spend their money on an affordable crossover. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #689 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2021 GMC Yukon XL diesel 2021 Maserati Quattroporte Trofeo 2022 Acura TLX Type-S News: Tesla earnings and delays Mitsubishi Delica registrations in Maine Spend my money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: