2001 Ford Winstar on 2040-cars

Auto blog

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

An in-depth look at the Ford GT with Xcar

Ford made big waves when it unveiled the new GT at the Detroit Auto Show this past January. But as far as details go, it's been rather quiet. Though Dearborn has revealed what engine will sit between those buttresses, it hasn't told us exactly how many horses or torques it will produce, or precisely how fast we should expect it to propel the new all-American supercar. Fortunately, the automaker let the crew at Xcar into the studio to give us a quick, four-minute rundown of all the information that is out there at the moment, along with all the most intriguing angles of the vehicle's design. The historically savvy among us will already know that the new 2016 Ford GT traces its roots back to the GT40 that conquered Le Mans half a century ago, and through the previous Ford GT that debuted a decade ago. Both of those featured V8 engines (supercharged in the latter case) while their modern successor goes with a twin-turbo V6. But as Xcar points out, six cylinders aren't without their precedence in the history of the GT-series Ford supercar: the GT70 rally car of 1970 originally packed a 2.6-liter V6. That engine was later replaced by a 1.6-liter inline-four, which puts another crack in the theory of the eight's hegemony over the history of the series – as does, we'll point out, the Bugatti-like quad-turbo V12 that featured in the GT90 concept of 1995 that sadly never made production. The point is that divergence from V8 tradition shouldn't dissuade anyone from getting excited over the arrival of the new GT, and we're looking forward to seeing what she can do – on and off the track. Related Video:

More than 800,000 Fords recalled for faulty Takata airbags

The Basics: Ford is recalling about 816,000 Ford, Lincoln, and Mercury vehicles built in the US for faulty passenger-side Takata airbags. The affected vehicles were all built in North America, with 654,695 recalled vehicles in the US and 161,174 vehicles in Canada. A wide variety of cars, trucks, and SUVs are affected. This is a planned expansion of an earlier recall. 2005-09 and 2012 Ford Mustang 2005-06 Ford GT 2006-09 and 2012 Ford Fusion 2007-09 Ford Ranger 2007-09 Ford Edge 2006-09 and 2012 Lincoln Zephyr and Lincoln MKZ 2007-09 Lincoln MKX 2006-09 Mercury Milan The Problem: Like every other Takata recall, the problem rests with faulty airbags that can potentially expel shrapnel, injuring or killing vehicle occupants. Millions of vehicles from dozens of automakers are affected, so don't think that Ford is alone on this one. Injuries/Deaths: Ford stated in a press release that there have been no injuries or death linked to the vehicles in this recall. All in all, 11 deaths and 180 injuries across a variety of automakers have been linked to these Takata airbags. The fix: Ford will contact owners soon, and the affected vehicles will have their airbags replaced by a dealer at no additional charge. If you own one: Wait for contact from Ford, then head to the dealer to get a replacement. If you're wondering if your vehicle is affected, go to this Ford website and enter their Vehicle Identification Number (VIN). The recall reference number is 17S01. Related Video: News Source: FordImage Credit: Associated Press Recalls Ford Lincoln Mercury Auto Repair Ownership Safety Truck Coupe Crossover SUV Sedan airbag Takata airbag recall