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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Hertz Penske GT latest hot Ford Mustang at the rental counter

Just a couple days after announcing the resurrection of its Rent-A-Racer program, Hertz has revealed a new car being added to its Adrenalin Collection of rental cars. To signify its new partnership with Penske Racing in NASCAR, Hertz introduced a limited-edition version of the Ford Mustang GT, officially called the Hertz Penske GT, at last weekend's NASCAR races in Daytona. If you're like us, the rental specials remind with the original 1966 Shelby GT350-H and its later homage, the 2006 Shelby GT-H.
Visually, the Hertz Penske GT starts out with a black and yellow paint and graphics scheme as well as identifying badges, and Hertz has raided the Mustang parts bin for bits and bobs like a Boss 302 front splitter and Shelby GT500 rear valence to give the coupe its own unique look. The model has also receives performance improvements including upgraded suspension and exhaust, Brembo brakes, a retuned ECU and Recaro bucket seats. As a bonus, Penske Racing's Nationwide Series No. 22 Ford Mustang has been painted to match the new Hertz Penske GT. Other cars in the Hertz Adrenaline Collection include the standard version of the Ford Mustang GT, Chevrolet Camaro SS, Chevrolet Corvette convertible and Dodge Challenger R/T. Scroll down for the official press release for the Hertz Penske GT, or you can always head to your local Hertz airport location to see if they have one on the lot.

Ford pranks unsuspecting blind dates with Mustang GT and stunt driver

There's 'speed dating,' that ludicrous get-to-know-you ritual devised by The Inquisition of Mating, and then there's 'dating at ludicrous speed,' which is a better description of what Ford has done in this latest video for the 2015 Mustang GT for your Valentine's Day enjoyment. The Blue Oval used a professional stunt driver to hook six guys into going on a little car trip, but the setup is the key – she pretends she's not that good at driving, until she's really good at it. You can check it out above. Kudos to the guy who goes from "You might want to shift again" to "That's what I'm talking about!" without any question. And the ninja.