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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

More 2015 Ford Mustang pricing information leaks [UPDATE]

The big news this morning was that the 2015 Ford Mustang would start at $24,425, including its destination pricing. The big news this afternoon is, well, bigger.
Mustang6G.com has come up with what it claims is pricing info for the entire Mustang line, rather than just the V6. That means we know all about the EcoBoost and GT prices now, which, when combined with the dealer order sheets we reported on last week, gives us our clearest look yet at how the Mustang can be outfitted (we're still a bit short on pricing info for some standalone options, like paint premiums and such).
The base EcoBoost starts at $25,995, while the GT rings up at $32,925.

1969 Ford GT40 Mk III found roaming the halls in Geneva

The halls of the 2015 Geneva Motor Show are filled with all manner of exotic racing machinery, from the likes Scuderia Cameron Glickenhaus to McLaren. But there's one peculiar bit of history tucked away that we thought you'd be equally interested to see: a 1969 Ford GT40 Mk III. One of only seven known to be built, this Mk III coupe was intended as a road-going alternative to earlier racing-bred GT40 models, like the original Mk I and 427-cubic-inch, Le Mans-dominating Mk II. Due to its street-legal intentions, the Ford GT40 Mk III boasted revised bodywork that allowed for some luggage and new headlights, along with a redesigned interior with left-hand-drive and a shifter in the normal, center position. The Mk III wasn't very popular when it was new in the 1960s, in part because it looked different from other GT40 models and because it was pretty expensive, but that just means it's an awfully rare gem today. Take a look at the piece of history in our high-res image gallery above. Related Video: Featured Gallery 1969 Ford GT40 Mk III: Geneva 2015 View 18 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ford Automotive History Coupe Racing Vehicles Special and Limited Editions Performance Classics 2015 Geneva Motor Show ford gt40 autoblog black