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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Takata air bag recall list

The National Highway Traffic Safety Administration confirmed yesterday that 33.8 million vehicles with Takata airbags are going to be recalled. It's the largest recall in automotive history. The already record-breaking rate of automotive recalls this year shows no signs of slowing down, especially since millions of cars with defective airbags made by global supplier Takata are under ongoing scrutiny. The federal government is warning owners that inflator mechanisms in the air bags can rupture, causing metal fragments to fly out when the bags are deployed. The faulty air bags have already been blamed for multiple deaths. How do you know if your vehicle is safe? The National Highway Traffic Safety Administration released an updated list of vehicles under recall. Sometimes however, the government's website will crash and the list may not be complete. Check your VIN at the NHTSA website to make sure. The list of cars affected by the recall has not been released, but seem to span multiple models over the years for many of the automakers.

Ford's new Focus RS hatches hot and heads for America

The hot hatch market is heating up, and heating up fast. What you see here is Ford's new challenger for pocket-rocket supremacy, the third iteration of the breed and the 30th model to wear the Rallye Sport designation. But perhaps best of all, it will be the first time Ford will offer a new Focus RS in America. Following yesterday's leak, the latest Ford Focus RS is now ready to step out into the light and light up its tires. Answering the call is the same 2.3-liter EcoBoost turbo four as you'd find in the new Mustang, but upgraded with a new low-inertia twin-scroll turbocharger, larger compressor and intercooler, freer-flowing intake, large-bore dual-pipe exhaust with electronically controlled valve and upgraded internal components. The result is a 6,500-rpm redline (closer to that of Ford's atmospheric performance engines) and an output quoted as "well in excess of 315 horsepower" – which is already 5 more than the EcoBoost Mustang and a good 63 more than the existing Focus ST. Power is transmitted to the tarmac through a new performance-focused all-wheel drive system with torque vectoring that can send as much as 70 percent of available twist to the rear wheels (and as much as 100 percent between them). The system works in tandem with the brake-based torque vectoring system and stability control, and will even divert torque to the outside rear wheel under cornering to keep it flat and under control while reducing understeer. Those still suspicious of dual-clutch gearboxes will also be pleased to read that Ford has stuck with a conventional six-speed manual. We'll reserve judgement on the inclusion of the electric power steering until we get a chance to drive it, though. Of course the small team of global Ford Performance engineers who developed the new Focus RS – and the Gymkhana legend Ken Block who consulted on the project – didn't just tinker with the powertrain and leave it at that. The suspension features stiffer spring rates, bushings and anti-roll bars than the Focus ST, augmented by two-mode switchable dampers. 19-inch alloys wear Michelin Pilot Super Sport rubber, with optional Pilot Sport Cup 2 semi-slicks for track-day enthusiasts. Ford has yet to detail the brakes on its new hot hatch, but you can bet they've been upgraded as well.