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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford EV Chief: 150 kW fast charging could be the norm

Ford's electrified-vehicle sales aren't exactly at the top of the charts this year, but that hasn't stopped Mike Tinskey, the automaker's global director of electrification and infrastructure, from being rather enthusiastic about advancements in various forms of more environmentally sustainable mobility. Tinskey, in an interview with The Verge, spoke of a world with really fast plug-in vehicle chargers. And of vehicles that can be re-parked using a remote driver. How fun. Tinskey, who touts SAE/combo fast-charging charging specification as the most likely to take the global leadership position, said a 150-kilowatt charger could be on the market "very soon." That'd mean an electric vehicle could be 80-percent recharged in just 20 minutes. Today's quickest units, the Tesla Supercharger, can crank out up to 120 kW. Some companies are touting 100-kW charging times, despite the lack of compatible chargers. Tinskey also spoke about Ford studies of a so-called "Remote Repositioning" feature, which would allow cars to be re-parked at night using a remote driver over a cellular network as spaces empty up, cutting down traffic, needless driving and pollution as a result. We're sure ready for such a thing. Through the first quarter of this year, sales of Ford's hybrids, plug-in hybrids and electric vehicles are down 28 percent from a year earlier to about 15,000 units. Sounds like those improvements Tinskey speaks of can't come soon enough. Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: The Verge Green Ford