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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Polestar 3 and 5 updates, and a compact Toyota pickup? | Autoblog Podcast #733

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. First, they discuss the news, including the possibility of a compact Toyota pickup, new details about the Polestar 3 and Polestar 5, whether Tesla needs a PR department and fresh info about the 2023 Honda HR-V. They also review the GMC Sierra, Kia EV6, Hyundai Kona Electric and Buick Enclave Avenir. Next, Consumer Editor Jeremy Korzeniewski reports from the ground at the first drive of the Ford Bronco Raptor, and Multimedia Producer Erik Maier joins in to talk about Autoblog's Father's Day gift guide and other deals. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #733 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota looking hard at compact pickup market Polestar 3 shows itself and looks good Polestar 5 electric sedan outed in EU patent images (and now we have spy shots) Does Tesla need a PR department? (via Automotive News) 2023 Honda HR-V pricing and specs revealed Cars we're driving: 2022 GMC Sierra 1500 Denali Ultimate 2022 Kia EV6 2022 Hyundai Kona Electric 2022 Buick Enclave Avenir Dispatch: 2022 Ford Bronco Raptor Father's Day gift ideas straight from the Autoblog staff Five excellent Father's Day deals for dads Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:

Ford also opening up EV, hybrid patents, with a price tag

Like Tesla and Toyota before it, Ford is seeing the light when it comes to freeing up alternative powertrain patents. Of course, the Blue Oval does things differently, so free doesn't mean no cost. Instead of making its electric vehicle patents simply available to anyone, Ford is going to sell off its EV tech for an unspecified fee. Ford says it has 650 electrified vehicle patents and another 1,000 or so pending EV tech patent applications. Ford filed 400 such applications last year alone. To buy these patents, interested parties should contact Ford's technology commercialization and licensing office or work AutoHarvest. Or, you know, you could just go get Tesla patents for free. The jury is still out on whether these open patent programs are being used. The Tesla program, for example, didn't seem to be all that exciting to most OEMs right after it was announced. Ford has six vehicles with some sort of electrified powertrain: the Focus Electric, Fusion Hybrid and Energi PHEV, Ford C-MAX Hybrid and Energi plug-in hybrid and the Lincoln MKZ Hybrid. The only full EV in that group, the Focus Electric, starts at $29,995. Ford Opens Portfolio of Patented Technologies to Competitors to Accelerate Industry-Wide Electrified Vehicle Development Ford is opening its portfolio of electrified vehicle technology patents to competitive automakers to accelerate industry-wide research and development of electrified vehicles In 2014, Ford filed for 400-plus electrified vehicle patents – more than 20 percent of the total patents the company applied for last year Ford is set to hire an additional 200 electrified vehicle engineers this year as the team moves into a newly dedicated facility – Ford Engineering Laboratories – home to Henry Ford's first laboratories DEARBORN, Mich., May 28, 2015 – Ford Motor Company is offering competitors access to its electrified vehicle technology patents – a move to help accelerate industry-wide research and development of electrified vehicles. In 2014, Ford filed more than 400 patents dedicated to electrified vehicle technologies. This is more than 20 percent of the patents the company filed – totaling more than 2,000 applications. "Innovation is our goal," said Kevin Layden, director, Ford Electrification Programs. "The way to provide the best technology is through constant development and progress.