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The 24 Hour War: Adam Carolla's new documentary brings the Ford-Ferrari battle back to life

Long before the GoPro or even videotape, races were filmed by guys standing next to the track with 16-millimeter cameras. The images kind of shook, they didn't always hold focus, and over the years all the color has faded out of the film. It all conspires to make the endurance racing battle between Ferrari and Ford in the 1960s seem like ancient history. What Adam Carolla and Nate Adams' new documentary The 24 Hour War does best is make that inter-corporate battle feel as if it happened yesterday. Yeah, if you're an obsessive you've likely seen most of the shaky-cam race footage used here before. But what you haven't seen are the interviews that frame the war and explain the egos and engineering behind the legends. It's not a perfect movie, but it's the sort of movie only fanatics could make. And it's easier to appreciate if you're a fanatic too. The first 25-or-so minutes of the documentary are taken up with histories of both Ford and Ferrari and an overview of how ridiculously deadly motorsports were in the Sixties and earlier. It's all interesting (if familiar) stuff, that could have been handled in about a third the time with some brutal editing. Still, the two protagonists in the story are well drawn: the racing-crazed Enzo Ferrari, who only builds road cars to stay solvent; and Henry Ford II, who after being thrown into the deep end of the Ford Motor Company management in 1943 at the age of 25, wasn't going to be humiliated after Ferrari pulled out of a deal to sell him the sports car maker. With one notable exception, the filmmakers were successful in rounding up practically everyone involved who is still alive for an interview. That includes Dan Gurney, Mario Andretti, Pete Brock, Bob Bondurant, Piero Ferrari, Mauro Forghieri, Carlo Tazzioli, and even Ralph Nader. There are good archival insights from the late Carroll Shelby. But where's A.J. Foyt? After all, he co-drove the stupendous Ford GT40 Mark IV with Dan Gurney to victory at Le Mans in 1967. The interviews make the movie worthwhile, but it cries out for more technical depth about the cars themselves. Yes, the GT40 was complex and engineered practically like a production car, but there's no mention of how the Lola Mk VI and Eric Broadley kicked off the development. There's only a superficial explanation of what made the American-built Mark IV such a leap forward.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Australia debuts Ranger-based Everest SUV concept

Ford has been in hot water in Australia ever since it announced plans to end local production of the Falcon and Territory SUV. Besides canceling a model that is to Oz what the Mustang is to America, the end of production means more than a few folks will be out of work.
Keen to prove that it has a plan for the market, Ford has unveiled the Aussie-penned Everest Concept, a rough-and-tumble, seven-seat SUV. While not a direct replacement for the aging Territory (that role will eventually be filled by either the Edge or Flex, according to Car Advice) it's an indication from Ford's brass that the Blue Oval is still committed to Australia.
To prove that fact, Alan Mullaly, Mark Fields, Jim Farley and regional execs descended on Sydney for the debut of the new concept. Ford's Australian president and CEO, Bob Graziano, said of the Everest, "Our customers, our employees and Australia can be assured that we're connected to the nation and committed to our customers through terrific products with class-leading technologies."