1969 Ford Mustang on 2040-cars

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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford Focus EV's slow sales trigger massive incentives

The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright - or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
Ford isn't alone in trying to woo more buyers to its EV effort. Nissan cut the price of its Leaf by a whopping 18 percent for 2013, now down to $28,800 and built in the USA. The move followed the automaker's substantial incentives in 2012.
If you want a Focus Electric, you can now apparently get your hands on one for as little as $285 per month with $930 due at signing for a 36-month lease with 10,500 miles per year.

Ford Transit customs ready to work for SEMA

Ford's booth at the SEMA Show this year looks to have two, big themes. The Blue Oval is bringing over a dozen takes on the 2015 Mustang to the event, and it's now also announcing five customized versions on the 2015 Transit to join the modded pony cars. Each of the vans shows off a different use for the spacious commercial vehicle, from plush luxury to offroad ruggedness.
You probably don't think of the Transit as hitting the trails, but that's just what the take on the design from the Vegas Off-Road Experience (pictured above) is for. The company gives people the opportunity to drive a desert race truck, and this custom is meant to drive them to events. It should be able to take on the terrain a little better with off-road wheels and tires and fender flares, but inside passengers get serious luxury thanks to a 60-inch LED TV and video game systems.
Alternatively the blazing red Designed Travel Transit (right) is all about long road trips. The interior features four captain's chairs with heating, cooling and massage functions, and there's a 4K 50-inch TV to watch. For a touch of added class, the floor is made from hickory.