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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

2016 Ford F-150 gets new Limited model

The average price paid for a full-size pickup this year is $42,429. Ram is right at that mark, with an average price of $42,256, the Chevrolet Silverado is below it, at $38,384, and the Ford F-150 is above, at $46,573. That average transaction price is thirty percent higher than it was six years ago, and that F-150 price is eight percent higher than one year ago. We can thank that escalation for the arrival of the new F-150 Limited, a truck that Ford says responds to the "growing needs of discerning truck customers interested in exclusivity, capability and craftsmanship." Reuters went further, saying customers want "trucks that could substitute for a higher end German sedan." Billed as "the most advanced, luxurious F-150 ever," everything has been thrown at the standard features list. Buyers will get the luxury modifiers we expect from Europeans, like Mojave leather throughout, climate-controlled, massaging front seats, heated rear seats, and fiddleback eucalyptus wood. Driver assistance systems are legion, including a 360-degree camera system, adaptive cruise control, active park assist, a remote tailgate release, and SYNC3. Ford's new Pro Trailer Backup Assist will be an option. As if that won't be enough to tell it from the less luxurious models, the Limited sits on unique 22-inch wheels, the word "Limited" is written on the hood, the VIN is laser engraved in a plaque in the armrest, and the grille, tailgate, and door handles get a satin chrome finish among other changes. Only four exterior colors make the palette: Shadow Black, Magnetic, Blue Jeans and White Platinum Metallic tri-coat. The sole engine offered is the 3.5-liter EcoBoost V6 with 365 horsepower and 420 pound-feet of torque. We've been talking about luxury trucks for years now, and Ford's competition is in the game, too - Chevy has its Silverado High Country, Ram its Laramie Limited. This new F-150 Limited, however, raises all bets. It will go on sale this winter at an as-yet-unknown price, but since the current top-of-the-line Platinum starts at $51,585, we have a feeling that getting a Limited out the door under $60K will be near impossible. Admire the new seduction in the images above, the press release below has more.

2016 Ford Shelby Mustang GT350R First Ride

Ford Performance Chief Engineer Jamal Hameedi was in China when he received an interesting text. Half a world away his team was shaking down the newest Shelby Mustang at Grattan Raceway in rural Michigan. The news was encouraging. The GT350R was keeping pace with a Porsche 911 GT3, even nosing ahead of it during time trials, while the GT350 was running about even with a 911 Carrera S and a Chevy Corvette Stingray. "That was a good text to get," he recounted a week later as we chatted alongside the track at Grattan. On this scorching summer day, there were no Porsches or Stingrays to be found, but we've come to preview the track-focused GT350R. Ford drivers are at the wheel, and we're riding shotgun. After several hot laps, we're left with a predictable observation: The GT350R is wicked fast and quick as hell. Much of this is thanks to the 5.2-liter flat-plane crank V8 that pumps out 526 horsepower and 429 pound-feet of torque. It's the most powerful naturally aspirated road-legal engine in Ford's 112-year history. To help the engineering process, Ford bought a Ferrari 458 Italia and ripped apart its V8. The GT350's engine ended up being 10 pounds lighter. For the coup d'grace, Ford's mill also revs to a Ferrari-like 8,250 rpm. As formidable as all of that looks on paper, it sounds even more imposing in real life (see the related video below). The engine in our GT350R crackles, growls, and opens up to a flat-out roar as we explode onto the track, gripping the door pulls to calm our nerves. Grattan is a challenging, twisty course. The corners are tight, and the elevation changes quickly. At one point, our test driver aggressively tackles a curve and we're briefly airborne. During the first stint, we reach about 140 miles per hour. But the GT350R isn't about straight-line speed or pure power. It's designed to get around a track as rapidly as possible. That means Ford took the 'base' GT350 – which should be more than at home on the track itself – and re-tuned the suspension and aerodynamics. There's a larger front splitter and rear carbon-fiber spoiler. The 19-inch carbon-fiber wheels are stiffer and lighter than comparable aluminum rollers, and they're wrapped in Michelin Pilot Sport Cup 2 high performance rubber. Additionally, Ford ripped out the back seats, air conditioning, trunk floorboard, stereo, backup camera, and anything else that wasn't necessary.