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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

These horribly misguided front-drive design studies nearly became the Mustang

As we eagerly await the unveiling of the all-new sixth-generation Mustang, Ford has been giving us some great information over the past few months showing what has gone into shaping its venerable pony car. As many changes as the Mustang has gone through in its 50 years, though, it appears the fourth-gen model played a decisive and pivotal role in the car's future.
As is part of Mustang lore, the front-wheel drive Ford Probe was originally developed as a next-generation Mustang in the Eighties before cooler heads prevailed. The Blue Oval has just released a handful of images showing how bad things could have been - including a full-scale clay model of a front-wheel-drive Mustang (shown above). Fortunately, the FWD Mustang plan was scrapped and Ford went to work designing a rear-wheel-drive replacement for the Fox Body Mustang, with three design studies making it far enough to become full-scale models. These include the soft "Bruce Jenner" Mustang, the over-the-top "Rambo" Mustang and the middle-ground "Arnold Schwarzenegger" Mustang, which finally became the basis for the 1994 'Stang.
By early 1991, the design language of the fourth-generation Mustang had been worked out, and the rest, they say, is history. Scroll down for the fascinating press release telling the story of the fourth-gen Mustang, and be sure to check out the gallery of horribly misguided sketches and various design studies that were all on the table in the late 1980s.

All eyes on Detroit as automakers prepare for slow, careful reopening of plants

DETROIT — The U.S. factories that make Fords, Chevys and Jeeps are coming back to life this week as workers install new safety equipment and wake up machines ahead of the high-stakes restart the Detroit automakers plan to launch on Monday. Ford, General Motors and Fiat Chrysler Automobiles all plan to reopen North American factories on May 18. The reopening of the U.S. auto sector will be a closely watched test of whether workers across a range of industries can return to factories in large numbers without a resurgence of COVID-19 infections. How well the automakers do will be significant for the U.S. economy, as nearly 1 million workers are employed in the sector. Executives at Ford and GM said separately this week the companies have not recorded any cases of COVID-19 transmission in plants outside the United States since adopting new safety protocols. Those procedures include mandatory face masks, separation of workers on assembly lines, frequent cleaning of work areas and requirements that workers pass through temperature monitors and report any symptoms before entering a plant. The Detroit Three have taken unprecedented steps to share information about coronavirus safety practices and develop a common set of workplace standards for their restarts, working with the United Auto Workers union, executives said. "We thought it was critical that we did it together," Ford manufacturing and labor chief Gary Johnson told Reuters. "We've never done this as an industry." The Detroit automakers will restart U.S. plants without regular testing of workers, because they do not have access to sufficient testing capacity, executives and UAW officials said. They will test workers who report COVID-19 symptoms or have fevers discovered by temperature scanners installed at factory entrances. "We have to continue to push for this testing," United Auto Workers union Vice President Cindy Estrada told Reuters on Wednesday. "Unless we have testing weekly to keep sick people out of the plant there is always a risk." Adopting new safety practices is just part of the work the companies must do to reopen after an extraordinary shutdown that has lasted two months.   Wave zero At Ford, workers going in to ready factories are part of what Chief Operating Officer Jim Farley calls "wave zero." The work of wave zero employees "is really important for success of the startup," he said in an interview.