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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Drive Ford's new Mustang in Need For Speed Rivals

If waiting for the all-new 2015 Ford Mustang to hit dealerships is just too tall of an order, you'll be happy to hear that there is now an alternative means of getting behind the wheel of America's favorite pony car. The Mustang is making its video game debut in Need For Speed Rivals.
"We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world," said Ford product licensing manager Mark Bentley. "Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale."
Players will have access to five unique designs for the Mustang, allowing a degree of individuality beyond solid colors and decals. According to Digital Marketing Manager Andrea Zuehlk of Ford, those designs are drawn from the four most popular designs on the Mustang Customizer, an online, mobile and tablet app that allows the public to design their own custom Mustang. A fifth design, penned by drift racer Vaughn Gittin, Jr., is also available.

Ford rolls out Vignale Mondeo for upscale European buyers

North American buyers looking for a luxury automobile from Dearborn know to turn to Lincoln, but overseas, the Ford brand itself appeals to upscale customers with its own products. The Blue Oval automaker unveiled a premium take on the Taurus for the Chinese market at the Shanghai Motor Show this weekend, and in Europe it's rolling out the Vignale sub-brand with the model you see here. Previewed in concept form a year and a half ago at the Frankfurt Motor Show, the Vignale line revives the name of a storied Italian coachbuilder that Ford acquired (together with Ghia) back in 1973. Now ready for production, the first Vignale model upgrades on the Mondeo (which we know as the Fusion) with a number of high-end features. The cabin space is altogether more luxurious, featuring high-end, laser-cut leather trim with hexagonal quilting and "tuxedo" stitching. The multi-contour front seats have a massage function, and occupants are better isolated from the road via upgraded sound insulation and active noise cancellation. The Ford Vignale Mondeo benefits from all the latest safety-convenience and infotainment technologies, including an optional Sony digital audio system with twelve speakers. The exterior is made to look more upscale as well, with unique metallic paint finishes, special chrome trim, 18-inch alloys and the requisite special badging to set it apart from ordinary Mondeos. Buyers will be able to choose between sedan or wagon body styles, front- or all-wheel drive and from a number of engine options. There's a 2.0-liter EcoBoost four with 237 horsepower, a 2.0-liter turbodiesel available with 177 or 207 hp, and a gasoline-electric hybrid system with 184 hp. Each vehicle is hand-finished and individually inspected at the Vignale Centre at Ford's plant in Valencia, Spain, and will be offered through select dealerships outfitted with premium Vignale Lounges. Customers will also benefit from access to a dedicated "relationship manager," customer assistance operators on call 24 hours a day and a companion app, but of course none of these features come cheap: At around GBP30k in the UK, the price of a Vignale Mondeo comes close to that of an Audi A6 or Jaguar XF, and it'll be up to individual buyers to decide whether the spruced-up Fusion is worth the premium. Look for a Vignale version of the S-Max to follow.