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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

NHTSA closes Ford F-Series Super Duty steering probe without recall

The National Highway Traffic Safety Administration's investigation into 2008 Ford F-250 and F-350 Super Duty pickups, which was originally opened last year, has now ended without a recall. NHTSA was looking into steering failures on some 336,000 trucks.
The issue rested with the steering gear - NHTSA received five complaints of failures - which was redesigned in 2005. According to the report on the matter, investigators "found evidence of broken sector shaft gear teeth and piston damage consistent with incidents of single event overload."
NHTSA investigators, however, "found no evidence of fatigue or material property defects in any of the fractures. Analysis of complaint rates by vehicle build month showed no patterns indicating potential manufacturing quality issues and no difference before and after Ford introduced design changes to the input shaft and sector shaft seals in July 2007 to address potential leak concerns," according to the report, obtained by The Detroit News.

Matt Damon is Carroll Shelby, with Christian Bale in Ford vs. Ferrari film

Right after we reported that one of the Le Mans-winning Ford GT40s is coming up for auction, word got round that its story will now be turned into a Hollywood movie. There will be an as-yet-untitled major motion picture that tells the story of Ford battling Ferrari in the 1960s, culminating in the Ford GT40's dramatic 1-2-3 finish in the 1966 24 Hours of Le Mans. The movie has lined up an all-star cast, with "Batman" and "American Psycho" actor Christian Bale tapped to play key GT40 developer, test driver and racer Ken Miles, and "Punisher" actor Jon Bernthal as Lee Iacocca. The plum role of Carroll Shelby is going to Matt Damon, last seen driving across the Red Planet in "The Martian" or down a flight of stairs in the "Bourne" film series. The film's director will be James Mangold, known from directing last year's "Logan." View 37 Photos Autoweek reports that the original screenplay was based on A.J. Baime's book " Go Like Hell," but there will be a different screenplay written from scratch. Originally, "Go Like Hell" was to be a different project starring Tom Cruise and Brad Pitt. Meanwhile, the book will reportedly be turned into a TV series produced by Peter Dinklage of "Game of Thrones." And meanwhile some more, there are also competing Enzo Ferrari biopics in the works starring Robert De Niro and another starring Hugh Jackman that will also surely touch on the rivalry with Ford. While there's no guarantee yet that the GT40 biopic will match Steve McQueen's "Le Mans," we're got high hopes. It's a great story worthy of all the attention it's getting. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Motorsports Rumormill TV/Movies Ferrari Ford Automotive History Racing Vehicles ford gt40