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Company veterans promoted to set a course for the future of Ford

Ford on Wednesday named two company veterans to lead its auto and mobility businesses as the No. 2 U.S. automaker shifts its focus to autonomous vehicles and realigns its automobile portfolio. Joe Hinrichs was named president of Ford's automotive unit, and Jim Farley will be president, new businesses, technology and strategy, effective May 1. Both will report to Chief Executive Officer Jim Hackett. Hinrichs' goal will be a sustainable EBIT margin (earnings before interest and taxes) of at least 8 percent, Ford said. He'll have responsibility for all of Ford's global business units, and both the Ford and Lincoln brands. And he'll lead all of the automotive skills teams, from product development through customer experience. "Joe Hinrichs possesses the knowledge, experience and leadership to now take our Automotive business to world-class levels of product excellence, customer satisfaction, efficiency and financial performance," Hackett said. "As we enter a busy period for new product launches and further restructuring in underperforming markets, Joe's leadership in transforming businesses through focused execution will be key." Farley is charged with leading Ford's strategic transformation, in which it hopes to gain higher margins through smart/connected vehicles. He'll oversee corporate strategy, global data analytics, global partnerships, research and advanced engineering, including initiatives in smart mobility and autonomous vehicles. "Jim Farley's job is to drive us into the future, both strategically and operationally, from AVs to mobility experiences to leveraging AI and big data. Jim combines an innate feel for what customers want and need in vehicles and the ability to translate this into the vehicles and services of the future," Hackett said. Marcy Klevorn, president of Ford Mobility, plans to retire Oct. 1 after 36 years at Ford. Until then, she will report to Hackett in a strategic role. "I have asked Marcy to work with me and the senior team to accelerate our transformation," Hackett said. "Marcy's decades of experience working with many of the leading companies in the tech space as well as the work she has done with the transformation of Ford IT and the establishment of Ford Mobility gives her unique knowledge to drive these initiatives."

Seinfeld's Porsches, '61 Ferrari lead the way at Gooding Amelia Island sale

If you're in the market for a sports car with celebrity provenance or just an incredibly well-preserved high-performance machine, then you'll want to check out Gooding & Company's Amelia Island auction in Florida on March 11. The highlight of the sale is likely 18 cars, mostly Porsches, from Jerry Seinfeld's collection, but there's more to see than just the comedian's sporting metal. While several of Seinfeld's cars carry auction estimates in the millions, they aren't the most valuable at the sale. That honor falls on a 1961 Ferrari 250 GT SWB California Spider, which could sell for between $15 million and $17 million. This one is among the 37 examples with covered headlights, and it has some theatrical provenance after appearing in the Sophia Loren film Yesterday, Today, Tomorrow. If your tastes skew more American, then one of 31 Ford GT40 MKI road cars is also among the lots. Gooding expects the rare coupe to sell for between $3.2 million and $3.6 million. Ford originally used this GT40 for dealer promotions, but it eventually fell into private hands. Even today, its multiple owners have only covered around 3,200 miles in it. Gooding also expects a 1931 Duesenberg Model J Disappearing-Top Convertible Coupe with a body by Murphy to bring $2.5 million to $3 million. The auction house claims this might be the "most original" example left because of a history of owners who kept it for long periods – and the vehicle never needed a complete restoration. Some lots carry more attainable estimates like $35,000 for a 1962 MGA. You can check out all the listings on Gooding's online catalog and some of the highlights in the gallery above. You've probably read the news about Seinfeld's Porsches, but here's a refresher: The collection includes amazing cars like a 550 Spyder, 917/30 Can-Am Spyder, and a 718 RSK. Related Video:

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.