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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford to build next F-150, outgoing model concurrently?

Ford is rumored to be considering concurrent production for old and new F-150 models in a bid to minimize supply chain disruptions and inventory. Automotive News is reporting that the Blue Oval will build both the current F-150 and its replacement, which we showed you testing just last month, side by side for about half a year before switching over entirely to next-generation production.
As IHS Automotive analyst Mike Jackson told AN, "In order to ramp up, you have to retool...and that means you have to take capacity offline." Building both models alongside could allow Ford to cope with the still strong demand for the current F-150, while populating dealer supplies and working out supply chain kinks for the new model before making a full-time switch.
A loss of capacity when demand is so strong, even for a short period, could spell bad news for Ford, which nets an estimated 90 percent of its global profit on pickups and large SUVs. As AN states, Ford produces the F-150 in both Kansas City, Missouri and Dearborn, Michigan, which allows it to maintain some degree of flexibility in production. The new F-150 is expected to arrive at the 2014 North American International Auto Show as a 2015 model, with a design inspired by the Atlas Concept first shown at the Detroit Auto Show last January.

Why Mustang Alley is Woodward Dream Cruise heaven for Ford fans

Car Club USA travels to metro Detroit for the Woodward Dream Cruise, where Ford fans descend upon on Mustang Alley, situated at 9 Mile and Woodward. While the cruise welcomes cars of all makes and models, Mustang Alley invites owners to show off their 'Stangs while commingling with the engineers and designers who created the iconic pony car. "We got very excited as we worked on the (original) model and it was competition among ourselves," said clay modeler Giuliano Zuccato who worked on the first generation Mustang. "This is going to be a very special car." Of course, no Mustang video is complete without some high-speed fun. For that, we head to nearby Waterford Hills Raceway where road course newbie Jeff Bayer looks to push his modified 2010 Mustang GT to the limit. "I've kind of babied the car a little bit," said Jeff. "And I decided after having it for five years it's time to put some hard laps on it." Will Jeff and his 430 horsepower pony make it back in one piece? Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Ford Automotive History Driving Ownership Convertible Coupe Luxury Performance Car Club USA Videos Original Video mustang alley