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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Galpin-Fisker Rocket shows up topless in Monterey

The Rocket Coupe, introduced at the Los Angeles Auto Show last year, was a collaboration in reimagination carried out by designer Henrik Fisker and Galpin Auto Sports on a Ford Mustang. The next version of that concept has come to Pebble Beach in the metallic red form of the Rocket Speedster Concept you see here. In this guise the Mustang convertible gets a speedster tonneau cover that runs all the way to the front seat headrests, covering the back seats. As with the rest of the bodywork the cover is fashioned in carbon fiber, portions of it visible in places like the stripes running along the hood from the hexagonal grill to the tonneau, and the exposed carbon fiber air ducts that are mesh-filled to improve airflow through the cabin. And yes, it still has that nose. Underhood is a supercharged 5.0-liter V8 with 725 horsepower, all that cavalry brought to a stop by 15-inch Brembo Gran Turismo brakes up front tucked behind 21-inch custom wheels. Although it is labeled a concept, it too will go into limited production like its hardtop forebear. The press release below has the info, the gallery above has the goods. Related Video: GALPIN FORD AND HENRIK FISKER UNVEIL ROCKET SPEEDSTER CONCEPT AT 2015 PEBBLE BEACH CONCOURS D'ELEGANCE Acclaimed Automotive Designer and Visionary Customizer turn the Ultimate Mustang into a Stunning Speedster MONTEREY, Calif. (August 15, 2015) – Galpin Auto Sports and Henrik Fisker unveiled the latest iteration of the "Ultimate American Muscle Car" today at the 2015 Pebble Beach Concours d'Elegance; the 2015 Rocket Speedster Concept. Following a short drive onto the legendary Pebble Beach Concept Lawn, Henrik Fisker and Galpin Motors President, Beau Boeckmann introduced the convertible carbon fiber-bodied super-Mustang, intended for low-volume production. The car was featured as one of only a few special designer cars in front the Lodge at Pebble Beach. Featuring a fully integrated carbon fiber speedster cover that transforms the four-seat convertible into a two-seat speedster, this new edition Rocket maintains exceptional visual drama and performance with the top up or down. As with the Rocket Coupe, the Concept carries a carbon fiber hood feeding air into the supercharged 725-hp V8 engine through two sculpted air intakes, aiding the grill and front splitter in maintaining optimal cooling and aerodynamics. Constructed by GFMI Metalcrafters, Inc.

Chevy Blazer and Easter Jeeps | Autoblog Podcast #576

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. They do a rundown of the latest news, including rumors of the Toyota Tundra and Tacoma sharing a platform, Jeep's insane Easter Safari concepts and an upcoming "entry level" performance Ford Mustang. Then they talk about driving the new Chevrolet Blazer and Jeep Grand Cherokee Trailhawk, and compare driving the Genesis G70 to the Kia Stinger. Finally, they take to Reddit to spend someone's money on a new crossover. Autoblog Podcast #576 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota Tacoma and Tundra to share a platform? Jeep Easter Safari concepts "Entry level" performance Mustang? Cars we're driving: 2019 Chevy Blazer 2019 Jeep Grand Cherokee Trailhawk 2019 Genesis G70 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: