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2016 Ford F-150 Limited 4x4 to start at nearly $62,000

The starting price of the top-of-the-line Ford F-150 has crested the $60,000 mark. This was, to be entirely honest, a long time coming, as consumers have shown a willingness to gobble up increasingly lavish pickups over the past five to ten years. According to Cars Direct, the four-wheel-drive-equipped 2016 F-150 Limited rings up at $61,905, or just $15 less than Ford's previous range-topping luxury model, the Lincoln Navigator. Of course, you can get a cheaper Limited if you really needed to. Opting for just rear-wheel drive will lower the price to $58,480. Not only do these figures eclipse the price of any other F-150 before them, they easily exceed the starting figures of competitive luxury pickups. The previous top-of-the-line, F-150 starts at just $52,780, while the two-wheel-drive competitors from GMC, Chevrolet, and Ram – the Sierra Denali, Silveardo High Country, and 1500 Limited – start at $51,210, $49,810, and $51,870, respectively. The new F-150 model adds plenty of bling – there's "LIMITED" lettering on the hood and big, bold, 22-inch wheels – along with power running boards, a panoramic roof, heated/cooled/massaging Mojave leather seats, blind-spot monitoring, and a 360-degree camera. Related Video:

Ford nets $5.7B in 2012, $1.6B in fourth quarter

Ford brought in $5.7 billion in net income during 2012, which is around $307 million less than one year prior. Even so, the automaker closed out 2012 with the highest pre-tax profit for a single quarter in nearly 10 years, earning $1.7 billion in the fourth quarter thanks largely to a higher-than-average truck mix in the US. That's a jump of $577 million over 2011. Likewise, that translated into fourth quarter income of $1.6 billion. All told, Ford set a full-year pre-tax profit record in 2012. But that doesn't necessarily mean everything is rosy in the land of the Blue Oval.
Like every other manufacturer, 2012 saw Ford get hammered in the European Union, where a deep economic recession continues to drive down consumer confidence. The automaker lost more than $700 million in Europe, and saw full revenue of $26.6 billion in 2012. That's a decline of $7.2 billion compared to last yea. Ford says the market for new vehicles in Europe has contracted to 13.5 million units, the lowest number in 17 years. You can read the full press release below for more information.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...