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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Ford recalls 1.9m cars and crossovers for defective airbags

The Basics: Ford is recalling a total of 1,898,728 vehicles to replace defective Takata front passenger-side airbags. This includes the 2007-2010 Ford Edge, 2006-2011 Ford Fusion, 2005-2011 Ford Mustang, 2007-2011 Ford Ranger, 2007-2010 Lincoln MKX and 2006-2011 Lincoln MKZ, Zephyr and Mercury Milan vehicles built in North America. The Problem: The defective airbags have been linked to ruptures that can send metal fragments at the passenger, due to deteriorating propellant. Injuries/Deaths: Ford claims it's not aware of any injuries due to the problem, but rupturing Takata airbags have been linked to a series of serious injuries and deaths. The Fix: Dealers will replace the passenger-side frontal airbag at no charge to the customer. If you own one: Look out for a letter from the manufacturer to arrange service at your local dealer. If you'd like to check if your vehicle is affected, click on the safety recalls link on Ford.com and enter your VIN. Related Video:

Ford investing $2.5 billion in two new plants in Mexico

Automobile production keeps ramping up in Mexico. Last week alone, Toyota announced a new plant it's building south of the border, and news broke that Hyundai is looking into the same. Now Ford has announced a multi-billion-dollar initiative that will see it building two new facilities in Mexico, as well. Though neither will be a final assembly plant, both promise to break new ground for the automotive industry in Mexico – at least as far as Ford is concerned. The first is a new engine facility to be built at Ford's existing plant in Chihuahua. The fruit of a $1.1-billion investment will see the Blue Oval produce new gasoline engines for use in North America, South America and Asia-Pacific, creating 1,300 new jobs in the process. Ford will also be investing another $200 million to expand its inline-four and diesel engine production lines at the same plant. The move will create another 500 new jobs and make Ford's Chihuahua engine plant the largest in Mexico, according to the company's press release. Ford has also announced the building of its first transmission facility in Mexico, to be constructed within Getrag's plant in Irapuato in the state of Guanajuato. The $1.2-billion investment will create 2,000 new jobs and be charged with exporting two new automatic transmissions to markets around the world. The announcement comes on the 90th anniversary of Ford's presence in Mexico, dating back to 1925. Currently the company produces the Fiesta, Fusion and Lincoln MKZ in Mexico, as well as numerous Duratec and diesel engines. Related Video: FORD ANNOUNCES $2.5 BILLION USD INVESTMENT FOR NEW ENGINE, TRANSMISSION PLANTS IN MEXICO - Ford is investing $2.5 billion USD in new engine and transmission plants in the Mexican states of Chihuahua and Guanajuato, respectively - Approximately 3,800 direct jobs will be generated through three projects – a new engine plant in Chihuahua, expansion of Ford's I-4 and diesel engine lines in Chihuahua and a new transmission plant – Ford's first in Mexico – in Guanajuato - The investment is part of the company's One Ford plan, which emphasizes global competitiveness. The news comes as Ford celebrates its 90thyear in Mexico Further building its lineup of increasingly fuel-efficient engines and transmissions, Ford today announced a $2.5 billion investment in two new facilities building a new generation of engines and transmissions in the states of Chihuahua and Guanjuato, respectively.