2014 Ford F350 172wb on 2040-cars

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Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.

Ford Escort is ready to focus on the Chinese market

Ford officially revived the Escort name in China, showing of the new, four-door compact at the Beijing Motor Show. Painted in a stylish brown-bronze, the new sedan wears a number of global Ford styling cues while sharing its platform with the Ford Focus.
Power for the new model comes from a 1.5-liter four-cylinder, although Ford doesn't specify just how much power is on offer, simply saying that the fuel economy of the new mill will be "outstanding." It's unclear what transmission will be distributing the engine's power, although based on the images we've seen, the Escort will definitely offer a two-pedal setup.
The layout of the cabin is fairly clean, although as we mentioned in our initial post on the new Escort, it's a decidedly sparser environment than we've grown use to in US-spec Fords of late. If anything, it's like a weird blend of current Ford switchgear with an overall look that reminds us of older Ford layouts. Still, it looks like a comfortable way of moving five people about without too much fuss. There's ample space both front and rear, and a rather spacious trunk.

Signature Edition Ford Shelby GT500 Super Snake to get limited production run

The upcoming Ford Shelby GT350 Mustang keeps grabbing a horde of headlines thanks in no small part to the pony car's 5.2-liter V8 with a flat-plane crankshaft, magnetic dampers and other go-fast goodies. However, as the new contender enters the ring, Shelby American is saying goodbye to the old GT500 and the company's even more powerful Super Snake version with its new Signature Edition model. Limited to a total of 50 conversions on 2007-2014 coupe or convertible GT500s, the Shelby American Signature Edition packages some of buyers' most common choices into a single vehicle with a few extra touches, as well. The heart of it all is a 3.6-liter Kenne Bell supercharger to replace the V8's standard blower and take power up to a claimed 850 horsepower for the latest models. To keep things running at the proper temp, the mill gets an upgraded radiator, heat exchanger and aluminum cooling tanks, too. The rear brakes are also improved to slow this stallion down. In addition to the boosted power, buyers get some extra style. These special Super Snakes are available in all of the colors available on them from Ford, plus a range of shades for the stripe, and the wide body package can also be added as an additional option. The limited version wears 20-inch forged wheels from Weld that are 9.5-inches wide at the front and 10.5-inches at the rear and feature Signature Edition center caps. Inside, there's a commemorative badge with Shelby's signature on the airbag cover and Signature Edition floor mats. Finally, customers get a day training at the track to learn how to control this beast as part of the package. Orders for the Signature Edition are being accepted through January 31, 2015, and the modded model is priced at $44,995.00, which is in addition to the price of the stock GT500. Read below for Shelby American's full announcement of this limited Mustang. SHELBY AMERICAN'S SIGNATURE EDITION GT500 SUPER SNAKE PACKAGES TO HONOR FINAL 2007-2014 MODEL YEAR CARS NEWS RELEASE FOR IMMEDIATE RELEASE · Shelby American to offer 50 total Signature Edition Ford Shelby GT500 Super Snakes · Special badging and stripe colors offered for every model year for first time in history · Offer expires January 31, 2015 LAS VEGAS – Dec. 20, 2014 –Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), has unveiled a Signature Edition Super Snake package to honor the end of production for the current generation Ford Shelby GT500.