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Ford adding second supplier for F-150 frames

Metalsa, the company that builds steel frames for the aluminum-bodied Ford F-150, is still having trouble providing enough frames to supply the two factories that build the pickup. The snafu is preventing Ford from selling as many of the country's best-selling truck as it could, and eating into profits - even though the bottom line is still breaking company records. According to The Wall Street Journal, Ford has picked Michigan company Tower International as a second frame supplier and expects to have inventory up to a proper level at the beginning of Q4 of this year. Neither Ford nor Tower would confirm the development - Automotive News got comments from a source and pieced together bits of info from Tower's financial statements and local press reports. Tower currently builds body structures for several vehicles, including the F-series, and the Bellevue, Ohio factory that will build F-150 frames previously manufactured frames for the Ranger and Econoline. According to a story in the local Sandusky Register, Tower will add one production line at the end of next month to begin shipping frames in October, and another line in April 2016. Something like 138 full-time workers and 364 robots are expected to carry out the work. Tower's most recent financial statement said that capital investment will be necessary to get everything set up, but the contract will be worth $140 million in yearly revenue.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford F-150, Toyota Tacoma top ASG list of most eco-friendly trucks

No one's going to confuse the massively popular Ford F-150 pickup truck with a green vehicle, but at least it performs well in an environmental sense when compared to its brethren. The Automotive Science Group (ASG) took on the odd (to us, at least) task of measuring which pickup trucks are friendliest to the environment and found that the big seller in the Blue Oval's flagship F-series came up big, while the Toyota Tacoma came up, well, slightly smaller. That's a good thing. Among the 245 light-duty trucks that ASG studied, the 3.7-liter V6-powered F-150 won ASG's award for full-size trucks for both regular and crew cabs. Meanwhile, the 2.7-liter Toyota Tacoma, with its fuel-economy rating of 23 miles per gallon combined, had smallest overall life-cycle carbon footprint and won ASG's two mid-sized categories. Finally, the Chevrolet Silverado won best all-around performance in the full-size extended-cab category. The ASG factored in eco-friendliness, price and social performance (which is measured by, "considering the rights of those charged with vehicle manufacture and assembly") to come up with its findings. Sales of Ford's F-Series trucks rose 8.4 percent last year to 74,592 units and accounted for more than a third of the total 2013 sales of Ford and its Lincoln unit. Check out the ASG's press release below. Truck Buyers Faced With "Eco" Options Galore Which 2014 full-size trucks warrant eco claims? 25 March 2014 [Santa Rosa, CA] – With a myriad of eco-branded trucks hitting the North American marketplace in 2014 – from Ford's EcoBoost and GM's EcoTec3 to Ram's latest addition, the EcoDiesel – the Automotive Science Group (ASG) was prompted to offer an objective, scientifically-based assessment to determine exactly which 2014 trucks actually earn their "eco" badge. According to ASG and the principles of ecological economics, a vehicle's eco-rating must be multi-faceted to include both environmental and economic considerations, and so the Group's proprietary rating platform – the Automotive Performance Index – does just that. Using a unique combination of vehicle data inputs that include conventional specifications as well as social, environmental and economic performance indicators, ASG's vehicle assessments empower consumers to make choices based on one's personal principles and financial requisites.