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Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

48-inch panoramic display kicks off Ford and Lincoln Digital Experience

Arguing against screens in new cars is a losing battle. Every automaker is working hard to boost the display real estate in new models, and the level of integration between cars and the connected world at large is growing rapidly. Ford and Lincoln recently detailed a digital development roadmap that places screens and software at the forefront of their ownership experience going forward, and it’s clear the pair view vehicles as another device in peopleÂ’s connected lives. Ford said the average U.S. household has 16 connected devices and noted that it believes vehicles should offer a seamless connection between them. The Ford/Lincoln Digital Experience features apps from Google, Apple CarPlay and Android Auto, and apps from Amazon, among others. The 2024 Lincoln Nautilus is the current flagship for this technology, as it brings the brandÂ’s first 48-inch panoramic display, featuring the highest resolution ever offered in a Lincoln. The system serves as part of the SUVÂ’s driver assistance features, including BlueCruise, the hands-free semi-autonomous driving function. Beyond offering new features, Ford said the Digital Experience helps reduce distraction by letting drivers place the apps they use the most closest to their line of sight. Media, weather, and other information can be positioned in widgets on one side of the display to provide quick information, and owners can set up profiles to store different configurations for drivers. Part of the Ford/Lincoln tech expansion includes third-party app installations. The new system offers Spotify, Amazon Music, Audible, iHeartRadio, Prime Video, YouTube, and more. Google Play games are also available and can use a Bluetooth controller connection. Video conferencing apps will soon be available to let owners Zoom wherever theyÂ’re parked. The Nautilus is the first Ford or Lincoln model to get the Digital Experience, but others will follow. Ford said the system is designed for future updates and expansion through over-the-air updates and 5G internet connectivity. 2024 Lincoln Nautilus Reserve with Jet Appearance Package 2024 Lincoln Black Label Nautilus Hybrid View 41 Photos

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...