1995 Ford F350 Dually Crew Cab Long Bed Powerstroke 2wd With Goose Neck on 2040-cars

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How Ford's light lab keeps the sun shining on the new Mustang just right [w/video]

Anyone who's bought one of those old school metal shift knobs knows they're really cool until they sit in a parking lot in the sun for a few hours. Then they're not cool at all. Likewise, features such as the aluminum dash on the 2015 Ford Mustang can be all kinds of neat right up until the sun hits it just the right way and sends shards of blinding light through the cabin. The Ford Visual Performance and Evaluation Lab is where engineers figure out how to make sure that doesn't happen.
Cars like said Mustang are parked inside the 30-foot reflecting dome under 6,000 watts of lights that can mimic the sun at any time of day and in any weather condition. Engineers can then spend cold, overcast days inside, testing for interior legibility, glare and reflections on every interior and exterior surface as if it were bright and sunny. They can also learn how a car's sheetmetal and colors will look out of doors, all year round.
Ford showed off the lighting lab without the music and interviews three years ago when the Explorer was being prepared. You can watch it at work again in the video below, and read about it in the press release below that.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Thieves still love older Hondas and pickups most, says NICB [w/video]

No one wants to have their car stolen, but a new study by the National Insurance Crime Bureau has some bad news for older Honda owners and pickup drivers. Fortunately, it has better news for drivers overall. The group is reporting that according to preliminary data from the Federal Bureau of Investigation, thefts were down 3.2 percent in 2013 (versus 2012) to fewer than 700,000 cars. That's the lowest figure since 1967. That's also less than half of the peak of over 1.66 million thefts in 1991. "The drop in thefts is good news for all of us," says NICB President and CEO Joe Wehrle. "But it still amounts to a vehicle being stolen every 45 seconds and losses of over $4 billion a year."
Honda drivers might not find it such good news with older Accord and Civic models topping this year's theft study. Toyota and Dodge can't really celebrate, either, with two models each on the list, as well. Overall, this year's list was split evenly between foreign and domestic models, which were mostly pickups.
The 10 most likely vehicles to be stolen in 2013 were: