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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2019 Los Angeles Auto Show | Autoblog Podcast #605

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Zac Palmer. This week, the main topic of discussion is the 2019 Los Angeles Auto Show. Of course, they've gotta talk about the Ford Mustang Mach-E — and its questionable naming scheme. They also run down some other L.A. show highlights including the Toyota RAV4 Prime, Kia Seltos, Lexus LC 500 Convertible and Audi RS Q8. Then they talk about the cars they've been driving: the 2020 Chevy Silverado with the Duramax diesel engine and the 2020 Subaru Legacy Touring XT. Autoblog Podcast #605 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown L.A. Auto Show 2021 Ford Mustang Mach-E (and here's a little more about the name) 2021 Toyota RAV4 Prime 2021 Kia Seltos 2021 Lexus LC 500 Convertible 2020 Audi RS Q8 2020 Chevy Silverado Duramax 2020 Subaru Legacy Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2015 Ford Mustang to make world debut on Dec. 5 [w/video]

Between a bevvy of spy shots, speculative renders and insidery images from the halls of Car and Driver, we've got a pretty decent idea of what the 2015 Ford Mustang might look like. Still, we're excited to see the real deal as soon as possible.
Turns out that Ford has told us just when that first official look might come, too, although it has chosen somewhat of a backdoor fashion for dropping the news.
The video below popped up on the Ford Mustang YouTube channel this morning, promoting a social media effort called #MustangInspires on. The video and hashtag ask fans of the pony car to share pictures of the car - or "photographic stories of inspiration" - on Instagram, Facebook, Twitter, etc. But the truly interesting part of the video description is that which mentions taking "the cover off the all-new Mustang" on December 5. Consider our calendars marked.