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Ford hires Wall Street analyst to head global strategy

Ford has hired auto industry veteran John Casesa, 52, as the company's group vice president of global strategy, effective March 1. His job is to oversee worldwide business development and have input on investments in future products and technologies. Casesa reports directly to Ford president and CEO Mark Fields. "John knows business and the auto industry inside and out. His deep experience and relationships will help guide and shape our global strategies – particularly as we challenge today's business model and push to innovate to make us even stronger tomorrow," Fields said in a statement. Casesa has spent much of his career in some facet of the automotive business, and one of his biggest contributions was as the original author of the Car Wars forecasting report in 1991. Since 2010, he has been senior managing director of Guggenheim Partners, responsible for the company's auto investments. Before that, he was an industry analyst for 20 years, including for Merrill Lynch. Casesa has also been a product planning analyst for General Motors. In addition to his understanding of the car-making business, he understands selling them, and was the co-owner of showrooms in the Northeast previously. FORD HIRES JOHN CASESA TO LEAD GLOBAL STRATEGY Auto analyst and investment banker John Casesa joins Ford as group vice president, Global Strategy Casesa will lead a team focused on enhancing existing business strategies and identifying and evaluating new opportunities for profitable growth DEARBORN, Mich., Feb. 17, 2014 – Ford Motor Company today announces the hiring of long-time auto analyst and investment banker John Casesa as group vice president, Global Strategy as part of the company's commitment to accelerate its One Ford plan, deliver product excellence and drive innovation in every part of the business. Reporting to Ford President and CEO Mark Fields, Casesa, 52, will be the most senior leader and corporate officer overseeing global strategy and business development. The appointment is effective March 1, 2015. Casesa will work with the company's business unit and skill team leaders to enhance existing business strategies and to identify and evaluate new opportunities leading to profitable growth. His work will be integrated into Ford's current process for driving results, which includes constantly understanding the changing environment and continuously improving its plans. "Ford is a growth company in a dramatically growing global industry.

Ford starts GoDrive carsharing service in London

Automaker-supported carsharing services like BMW's DriveNow and Daimler's Car2Go are already well established in many cities around the world. Ford is no stranger to this business, either, with collaborations with companies like ZipCar in the US and Flinkster in Germany. Now, The Blue Oval is taking a new step by establishing its own dedicated offering in London called GoDrive. The operation is actually the expansion of an earlier 100-person pilot program and allows the automaker to test out ideas on a small scale. GoDrive is now growing to support 2,000 people in London, and they can share 50 vehicles that are scattered around 20 locations in the city. The fleet is split between Focus Electric models and Fiesta 1.0 EcoBoosts. One of the major selling points for the service is that users can take one-way trips through the city and have a guaranteed parking spot at their destination. Like any high-tech service today, much of the user interface for GoDrive works through a smartphone app that allows users to book cars and pay for trips. The driving is covered under an all-inclusive, pay-by-the-minute model, which includes London's congestion charge, and the first five minutes are free. To entice new users, the company is currently offering a free membership and 20 pounds ($31) in credit to sign up. GoDrive's small size also lets it gather and adjust to customer feedback quickly. For example, users reportedly enjoy getting to try out a vehicle with the latest infotainment and safety features. The company is already working on different pricing plans and parking options for the future, as well. The video below shows a little more the service in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FORD BRINGS DYNAMIC CAR-SHARING EXPERIMENT TO LONDON; FIRST SERVICE TO OFFER ONE-WAY TRIPS WITH GUARANTEED PARKING Ford will offer Londoners flexible, practical, and affordable GoDrive car-sharing service; invites 2,000 members to register free for service that offers 50 cars across 20 locations GoDrive is unique in offering one-way trips with guaranteed parking. Pay-as-you-go approach with pay-per-minute pricing covers all fees. Drivers book and access cars via smartphone app Zero-emission Focus Electric makes up half of the GoDrive fleet; fuel-efficient Fiesta 1.0-litre EcoBoost available.

2015 Ford Transit Connect Wagon

The last time I tested a Ford Transit Connect, I needed to drive a group of friends to Boyne, MI, for a long weekend of skiing, snowboarding, and shenanigans. At roughly three hours, the trip is just long enough that my friends asked for something comfortable. A Range Rover would've been ideal. Perhaps a Mercedes-Benz GL or Cadillac Escalade. But no, I chose Transit Connect, to put Ford's small van formula to the test. The tiny van was near the end of its lifecycle in 2012, having debuted in Europe in 2003. Its age was reflected in its loud, underpowered, inefficient engine; noisy, harsh ride; and uncomfortable seats. It was so uncomfortable that we had to stop every hour just to stretch our legs. I didn't have such elaborate plans when this 2015 Transit Connect Wagon arrived in my driveway. But after a week behind the wheel, I can tell that road tripping in this van would be a far, far better experience. The most obvious change for the second-generation model is the styling. It's much better looking than the old TC, looking like the high-roofed spawn of a Focus and Escape. There are a few anomalies, though. First, note the word "Wagon" – that implies passenger van, while the cargo/work-minded Transit Connect is called "Van." Next, this Titanium model is only available on the longer-wheelbase, three-row Wagon. With the LWB configuration, the only tailgate option is a single-piece, lift-up hatch. If you want barn-style doors, get cozy with the short-wheelbase, two-row Transit Connect XLT. Regardless of body style, the Transit Connect Wagon's best styling feature is its enormous greenhouse that guarantees excellent visibility from any angle. The interior adopts a dash layout similar to the Focus. The heated leather seats – standard on the Titanium – are nice enough, but better still is that the chairs are actually comfortable now. The plastics on the dash and doors are still hard and scratchy, but fit and finish is solid. And with major contact points and switchgear that have been pilfered from other Ford products, including the steering wheel, the occasional bad bits in the cabin are easy enough to ignore. With room for three folks in the second row and two more in the back, the Transit Connect Wagon fills a role that is more utilitarian and spartan, but not much less versatile than traditional minivans. The middle row seats feature stadium-style raised seating, and both rows can slide forward and back or fold.