1996 Ford F-250 Xlt Extended Cab Pickup 2-door 7.5l on 2040-cars

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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

V8-powered 2022 Ford F-150 Raptor R spied testing alongside Ram TRX

Spy photographers captured Ford engineers testing what appears to be a 2022 F-150 Raptor R alongside a Ram TRX this week, giving us a sneak preview of the first major battle in the coming war for super-pickup dominance.  Ford has remained tight-lipped about the Raptor R's performance specs. We know only that it will be powered by a V8 (likely a variant of the 760-horsepower, supercharged 5.2-liter unit from the Ford Mustang Shelby GT500), and that it's due to break cover some time later this year. Given that the 702-horsepower Ram TRX will be the Raptor R's only competition (and pretty much the only reason it exists in the first place), Ford's decision to benchmark the fast Ram is a bit of a no-brainer.  The Blue Oval's performance engineers have years of practice when it comes to building high-performance off-road trucks, so despite Ram's first-strike advantage and Hellcat trump card, the TRX might actually be the underdog in this fight. Why? Well, based on what we've seen of the EcoBoost-powered 2021 Raptor so far, it should weigh at least 500-600 pounds less than the TRX, and while we expect that gap to shrink with the addition of the bigger engine, it's likely that it will still favor Ford, and perhaps significantly.  While the larger, supercharged V8 will certainly weigh more than the EcoBoost V6, it's still an all-aluminum engine (all SRT motors are based on cast-iron blocks) and Ford still has the advantage of its lightweight body panels. There will likely be more to the Raptor R's chassis modifications than a new set of engine mounting points, since the existing Raptor was not engineered to handle an 800-horsepower engine, but even with the chassis modifications necessary to handle that power, we expect the Raptor R to be the featherweight of the two.  Since Ford plans to get the Raptor R into production for the 2022 model year, we shouldn't have to wait much longer to find out just exactly how it shapes up against Ram's big dinosaur. Stay tuned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.