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Ford Focus EV's slow sales trigger massive incentives

The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright - or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
Ford isn't alone in trying to woo more buyers to its EV effort. Nissan cut the price of its Leaf by a whopping 18 percent for 2013, now down to $28,800 and built in the USA. The move followed the automaker's substantial incentives in 2012.
If you want a Focus Electric, you can now apparently get your hands on one for as little as $285 per month with $930 due at signing for a 36-month lease with 10,500 miles per year.

Submit your questions for Autoblog Podcast #329 LIVE!

We're set to record Autoblog Podcast #329 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #329
Subcompact sales slump, yet again

Ford ending Focus, C-Max production in Michigan after 2018

Ford will no longer produce the Focus and C-Max at its Michigan Assembly Plant in Wayne, MI, beyond 2018. United Auto Workers vice president Jimmy Settles confirmed this in a letter Thursday, which was posted on Twitter. According to the UAW Ford Department's tweet, production of the Focus and C-Max will shift to Mexico. Ford isn't confirming this, though – a spokesperson tells Autoblog, "We didn't say that." Instead, Ford issued the following statement about the matter: We will move production of the next-generation Ford Focus and C-Max, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations. Earlier this year, Ford announced layoffs of 700 employees at the Michigan Assembly Plant, citing slow sales of both the Focus and C-Max. The MAP was once heralded as a flexible, futuristic facility when it was retooled for C-segment car production in 2009. Prior to that, the Ford Expedition and Lincoln Navigator SUVs were built at the Wayne facility. It also produced the iconic Ford Bronco. The future of the MAP is uncertain, but the UAW remains hopeful. In Settles' letter, he writes, "We are extremely confident that a new product commitment will be secured during the upcoming 2015 negotiations and that the Michigan Assembly Plant will maintain a full production schedule." Related Video: