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Honda giving away free Civics in Forza Horizon to celebrate launch

Just a friendly reminder from Honda: The Honda Challenge Pack DLC is now available for Forza Horizon. To reward you for the trouble of pressing a few buttons on your Xbox controller, you'll get the 2013 Honda Civic Coupe, an HPD Rally Fit and a 1986 Honda Civic Si Coupe in your garage, and you'll get them free. The event of the new DLC has also kicked off a photo contest that will reward someone with an Xbox 360 console wrapped in a Honda Civic Si theme.
Otherwise, the word "Challenge" keeps coming up because of the chance to run an online race against IndyCar driver Scott Dixon. The track for that digital throwdown has already been decided by Xbox players who voted before January 8. Yet it's not too late to hop into the Honda section in Xbox Live and lay down a time fast enough for a shot at the title "The Driver That Shellacked Scott Dixon," and meeting the man in person.
Check out the press release from Honda below, and the sweetness that is the 1986 Civic Si in the gallery above.

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Jay Leno drives postcard-perfect '32 Ford Highboy Roadster

At the turn of the century, it was arguably the Honda Civic that best defined inexpensive performance tuning, and in the '50s it was the Tri-5 Chevys. One of the earliest platforms to gain a huge following among young people looking for a cheap way to go fast was the classic '32 Ford Highboy Roadster. This week, Jay Leno's Garage looks at one of the very first vehicles that defined the look of the hot rod heyday.
This '32 Ford was built in the '40s and graced the cover of the fourth issue of Hot Rod Magazine back in 1948. All of the hot rods that you see shining at car shows today owe a serious debt of gratitude to this roadster. It bears all of the cues that define the look, including a notched frame and hidden door hinges. Under the three-piece hood is a flathead V8 boasting all sorts of period modifications, including copper cylinder heads. It was seriously fast in its era too, and proved it by reaching 112.21 miles per hour on a dry lakebed in 1947.
These days, this hot rod is on display at the Petersen Automotive Museum. Although, if you can't make it to California to see it, the United States Postal Service is celebrating this Ford with one of its two hot rod Forever stamps. Like Jay says in the video, in terms of hot rodding, "it all comes back to this." Check out the video to learn more about this rolling piece of tuning history.