2010 Ford F-150 Xl Extended Cab Pickup 4-door 4.6l on 2040-cars

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Ford reveals concept trucks that ultimately became Atlas

The Ford Atlas Concept was one of the quiet success stories of the 2013 Detroit Auto Show, and now Ford has given us a quick glimpse as to how that creation came to be. Designers actually combined two early sketches to build the Atlas. One, called the Bullet Train, is a futuristic, aerodynamic creation, while the other, aptly named the Locomotive, features the squared off proportions we're familiar with.
Once designers settled on the truck's proportions, they began nailing down exactly which attributes they wanted the final design to have. The Concept's notched windshield originated as a forked glass roof that seamlessly transitioned into the windscreen.
Likewise, designers wanted to fit the truck's tailgate with a storage compartment for tools and a first aid kit, but settled on the dual-purpose step/cargo cradle. Interestingly enough, the concept's active aero shutter wheels actually originated in some of the earliest sketches. Check out the photos and slides here for a closer look.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Holy crime-fighting Ford F-150, Batman!

What would Batman drive for his weekly trips to Home Depot for the bits and pieces needed to keep his lair deep below Wayne Manor in tip-top condition? Certainly not the Batmobile - there's no way a 4x8 sheet of plywood will fit between the wheel wells, not to mention the fact that jet turbine engines have an unfortunate tendency to set trailers on fire when towing...
No, what Batman needs is a pickup truck. The boys from Ford teamed up with Galpin Auto Sports to build just such a machine, and it has just debuted at Comic Con. Designed by Jared Barris, grandson of the legendary kustomizer George Barris, the 2012 F-150 pickup you see here, dubbed Crime Fighter, is painted Tuxedo Black with Ferrari Red highlights and is affixed with fins on each side of the truck bed. It's nothing if not unique.
Well, it's at least unique for now. According to Ford, Galpin in Southern California is willing to take orders for customers looking to don a cape and hit the town for a night of crime-fighting action. Or trips to Home Depot. Check out our high-res image gallery and then scroll down for the official description from Ford. We're waiting for details such as pricing and build time from Ford, and we'll update this post if and when we hear back.