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Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

Hot Wheels Ford Transit Connect is worth more if we keep it in the box

If the 2014 Transit Connect is anything like it's utile current-generation predecessor, and we suspect it is, it will undoubtedly be one of the most functional vehicles in North America. Ford has used the occasion of SEMA to turn the TC in to things that both make use of that functionality, and occasionally sort of wreck it in the name of good old-fashioned fun. The Ford Hot Wheels Transit Connect most certainly falls into that second category.
Most TC owners might cite the vehicle's massive cargo capacity as its top positive trait, though in the case of this wide-bodied Transit said space has been sapped in the name of a 55-inch television screen, a massive Hot Wheels drag strip (continuing a popular theme at SEMA this year) and custom storage for dozens of models from one's personal hot wheels collection. Designers have also plucked the grippy Recaro seats from the Focus ST, and thrown in a pair of 18-inch tablet screens for connectivity on the go.
Naturally, the Transit Connect wouldn't be an appropriate SEMA vehicle, or Hot Wheels name-bearer, if it weren't wearing an eye-popping appearance package. Additional homage to the Focus RS can be found in the blazing blue and orange front fascia and bumpers, while 20-inch wheels make sure the wider (four-inches in front and six-inches in the back) Transit Connect sits just right. The 2.5-liter four-cylinder-engine that powers the Hot Wheels TC ensures that the concept is more show than go, but you probably had that pegged from your first look, anyway.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa