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New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

2016 Ford F-150 gets sporty new sport mode for added sportiness

Good news, everyone! The Ford F-150 fullsize pickup truck is getting a new sport mode for 2016. Because it needs it, or something. "Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers," Ford says in its press release. In fact, the Mustang tie-in comes up a few other times. "An advanced feature of F-150's six-speed automatic transmission is its ability to match engine rpm as it downshifts in slowing for a corner. Electronics calibration for this feature comes straight out of Mustang." That's right, folks. A two-ton truck with rev-match downshifts. The F-150's sport mode holds the transmission in the powerband, limiting upshifts during more spirited driving. "It makes Mustang come alive, and we feel it does the same thing in F-150," says one Ford engineer. Sport mode is activated by pushing the tow/haul button twice, at which time an amber "S" illuminates in the dash. We're hoping this also means that pushing the sport button in a Mustang will activate tow/haul mode. Sport mode is standard on all 2016 F-150s, and can be used with two- or four-wheel drive. More details are available in the release, below. Related Video: F-150 PERFORMANCE ENHANCED BY NEW SPORT MODE - 2015 Ford F-150's 700-pound weight savings, its choice of four high-output, more fuel-efficient powertrains, and – for the first time ever – an on-demand sport mode combine to enable an improved driving experience for truck customers - Six-speed automatic transmission with sport mode is standard across F-150 lineup; system operates in two-wheel drive, four-wheel-drive automatic and four-wheel-drive high settings - Automatic transmission technology used for both Mustang and F-150 was jointly created – allowing some performance advantages of the pony car to be applied to the pickup truck for a more responsive driving experience DEARBORN, Mich., Aug. 5, 2015 – Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers.

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.