2010 Ford Explorer Eddie Bauer Sport Utility 4-door 4.0l Fully Loaded Low Miles! on 2040-cars

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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Watch Vaughn Gittin Jr. hit the ice in his 2015 Mustang RTR

There's more than one way to get a car to drift. You can set up a purpose-built drift car. Or you can put a car on a slick surface. But in this case, Vaughn Gittin Jr. has done both. In this latest video, the driftmeister extraordinaire reveals the new livery for his 2015 Ford Mustang RTR, and put it on a frozen track, flanked by snow banks. It's the perfect place to drift any car, and this custom pony car could very well be the perfect drifter. Call it a match made in heaven. A cold, frozen-over slice of heaven where rear-drive muscle cars put on one heck of a show. Gittin, for those unfamiliar, is one of the drifting scene's foremost showmen, and like Ken Block or Tanner Foust, he competes primarily in Blue Oval machinery. Vaughn will be challenging the Formula Drift series once again in the Mustang RTR, but whether the sideways-driving championship is coming to a circuit near you or not, you can scope out a piece of the action right here.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.