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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

V8-powered 2022 Ford F-150 Raptor R spied testing alongside Ram TRX

Spy photographers captured Ford engineers testing what appears to be a 2022 F-150 Raptor R alongside a Ram TRX this week, giving us a sneak preview of the first major battle in the coming war for super-pickup dominance.  Ford has remained tight-lipped about the Raptor R's performance specs. We know only that it will be powered by a V8 (likely a variant of the 760-horsepower, supercharged 5.2-liter unit from the Ford Mustang Shelby GT500), and that it's due to break cover some time later this year. Given that the 702-horsepower Ram TRX will be the Raptor R's only competition (and pretty much the only reason it exists in the first place), Ford's decision to benchmark the fast Ram is a bit of a no-brainer.  The Blue Oval's performance engineers have years of practice when it comes to building high-performance off-road trucks, so despite Ram's first-strike advantage and Hellcat trump card, the TRX might actually be the underdog in this fight. Why? Well, based on what we've seen of the EcoBoost-powered 2021 Raptor so far, it should weigh at least 500-600 pounds less than the TRX, and while we expect that gap to shrink with the addition of the bigger engine, it's likely that it will still favor Ford, and perhaps significantly.  While the larger, supercharged V8 will certainly weigh more than the EcoBoost V6, it's still an all-aluminum engine (all SRT motors are based on cast-iron blocks) and Ford still has the advantage of its lightweight body panels. There will likely be more to the Raptor R's chassis modifications than a new set of engine mounting points, since the existing Raptor was not engineered to handle an 800-horsepower engine, but even with the chassis modifications necessary to handle that power, we expect the Raptor R to be the featherweight of the two.  Since Ford plans to get the Raptor R into production for the 2022 model year, we shouldn't have to wait much longer to find out just exactly how it shapes up against Ram's big dinosaur. Stay tuned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

We talk Ford Maverick and Hyundai Santa Cruz, and we bought Suburbans! | Autoblog Podcast #703

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and News Editor Joel Stocksdale. It's a truck-heavy podcast as it starts with Korzeniewski and Stocksdale talking about the '90s GMC Suburbans they both bought this year. After that, the editors shift to discussing the compact trucks of the moment, the 2022 Ford Maverick and Hyundai Santa Cruz. Then there's a detour to the Lexus UX 200. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. They wrap up the show with a discussion of highlights from this year's SEMA show from electric conversions to massive crate engines. And of course, they spend someone else's money, this time with very interesting criteria. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #703 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Google - Subscribe to The Autoblog Podcast in Google Podcasts Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 1990s Chevy Suburbans  2022 Ford Maverick 2022 Hyundai Santa Cruz 2022 Lexus UX 200 SEMA 2021 Highlights Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.