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Chinese market Ford Taurus will be unveiled at Shanghai Motor Show

A new Ford Taurus is on the way, at least for some markets. As part of a huge unveiling of seven models for the Asia Pacific market at the Shanghai Motor Show, Ford is announcing the debut of the company's next-gen large sedan on April 18 just before the event in China begins. Unfortunately, the Taurus that we see in Shanghai might not signal too much about the future version in the US. Ford spokesperson Monique Brentley tells Autoblog that this debut is specifically for the Chinese market, and the Blue Oval isn't saying whether any of this updated look will come across the Pacific. We got a tiny preview of the new Taurus earlier this year when one was spotted wearing heavy camouflage while testing in China. That one retained the sedan's hexagonal grille but added more horizontal chrome slats. It also featured reshaped headlights and a broad, lower air dam. Previous reports have indicated the next-gen model might be built around a stretched and widened version of the Fusion platform, and a major goal during development was shedding as many pounds as possible. With little time before the official unveiling, it won't be long until we'll know much of this for sure. Related Video: NEW FORD TAURUS, FORD GT TO LEAD FORD LINEUP AT AUTO CHINA 2015 Ford to unveil seven new vehicles for Asia Pacific at Auto Shanghai 2015, underscoring its commitment to expanding world-class showrooms across the region New Ford Taurus will bring the historic nameplate to China for the first time with sophisticated design, roomy space and advanced technology Ford GT supercar will lead Ford Performance lineup in Asia Pacific debut; Focus RS, Focus ST and Fiesta ST highlight Ford's passion for performance innovation in all forms Full range of Ford vehicles for China and exciting interactive displays will greet visitors to Ford's display SHANGHAI, China, April 2, 2015 – Taking another bold step to fulfill its promise of introducing 15 new vehicles to China by 2015, Ford will unveil the new Ford Taurus at Auto Shanghai 2015, with a special pre-show event on April 18. Ford's new flagship sedan for China will take the stage at the auto show, along with six other new vehicles making their debuts in Asia Pacific. "We are looking forward to taking the wraps off seven new vehicles for our customers in China and continuing our delivery of great products and innovative technologies," said John Lawler, chairman and CEO, Ford China.

Livestream: Ricardo Innovation & Sustainability Symposium 2015

Making decisions on how to invest billions of dollars in future technology is scary even if you're developing something as simple as a smartphone. But when you've got to invest that money in something as complex as a car – one that might drive itself, or operate just on electricity, or even possibly be crash-proof – that task becomes daunting. Today, at 9:00AM, a slate of auto industry leaders are gathering at automotive supplier Ricardo to celebrate the company's 100-year anniversary by looking toward the future. Moderated by Autoblog Editor-in-Chief Sharon Carty, the panel will talk about Ford's vision for the future, look at battery development, environmental issues, and may even debate the future of flying cars. Maybe. If you're interested in following along, take a look at the livestream. Government/Legal Green Ford Technology Emerging Technologies Videos ricardo Sakti3

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.