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Self-driving cars' problem (besides making them work): Too many players, not enough profit

For an detailed, interactive graphic about the many players in autonomous cars, click here. FRANKFURT/DETROIT — BMW and Daimler, the world's top luxury carmakers, have announced alliances with suppliers, talking up the virtues of having a bigger pool of engineers to develop a self-driving car. But another motive behind these deals, executives and industry experts told Reuters, is a concern that robocars may not live up to the profit expectations that drove an initial investment rush. Carmakers are increasingly looking to forego outright ownership of future autonomous driving systems in favor of spreading the investment burden and risk. The trend represents a clear shift in strategy from little more than a year ago when most automakers were pursuing standalone strategies focused on tackling the engineering challenge of developing a self-driving car, rather than on the business case. "Although it is a substantial market, it may not be worth the scale of investments currently being sunk into it," said a board member at one of the German carmakers, who declined to be identified because the matter is confidential. Dozens of companies — including carmakers and tech firms like Google and Uber — are vying for a market which, according to consulting firm Frost & Sullivan, will only make up about 10 to 15 percent of vehicles in Europe by 2030. There are sure to be losers. "It's impossible for me to believe there will be 50 successful autonomous vehicle software producers," said John Hoffecker, global vice chairman of Michigan-based consulting firm AlixPartners. In July last year, BMW became the first major carmaker to abandon its solo development of self-driving cars in favor of teaming up with chipmaker Intel and camera and software manufacturer Mobileye to build a platform for autonomous cars technology by 2021. The decision followed a trip by senior executives to visit startups and suppliers to gauge BMW's competitive position. "Sitting at other companies, one rattles off the technological challenges and safety aspects, and you come to realize that many of us are swimming in the same sludge," Klaus Buettner, BMW's vice president autonomous driving projects, told Reuters. "Everybody is investing billions.

Ford Mondeo with 1.5-liter EcoBoost debuts in China

Does the car above, posing fancifully in white, look familiar? Well, it should. Although it wears Mondeo badges in the form you see above for the Chinese market - as it does in Europe - the car is basically the same thing sold in the US as the Ford Fusion. Of course, it's what's under that shapely skin that counts.
Ford has chosen the Shanghai Motor Show as the venue with which to unveil its 1.5-liter EcoBoost four-cylinder engine. We'd heard about the engine before, but now we have a few performance estimates to share: 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet).
Those numbers pretty much confirm previous rumors indicating about 177 in each category, and it's right on par with what Ford's own 1.6-liter EcoBoost produces. Ford is claiming best-in-class fuel economy as well, but no specific figures have yet been provided. In any case, we'll surely have all the data soon enough, as the 1.5-liter mill is destined for the US Fusion in 2014.

Martin Leach's secret EV startup revealed: NextEV

More details have surfaced about ex-Ford executive Martin Leach and the electric-vehicle start-up he's helping to lead. The company is called NextEV, and it's based in Shanghai, Reuters says. Among the fledgling company's investors is Hillhouse Capital, which also has a stake in San Francisco-based car-hailing service Uber Technologies. NextEV is also partnered up with first season Formula E champs China Racing, and that the team will be running a NextEV drivetrain this upcoming season. Late last month, Leach confirmed to Reuters that he was working with an electric-vehicle startup which had employees in both California and China, but he didn't get into the nitty gritty. Now, the company is said to include former BMW senior designer Juho Suh and former Tesla Motors senior program director John Thomas. And although no details have been disclosed about funding levels, there are hints that it may be substantial given possible Chinese backing and an effort to develop a high-end electric vehicle for in China for the domestic market. The group is working on an electric vehicle that it says may debut as early as next year. The supercar will have more than 1,000 horsepower, and will be able to go from 0 to 100 kilometers per hour (62 miles per hour) in less than three seconds, suggesting that the company – like so many others – is looking to out-Tesla Tesla. Leach left his post as chief operating officer of Ford of Europe in 2003, even after being named man of the year by Automobile magazine. He subsequently ran Maserati, then worked last year for Hong Kong-based Hybrid Tech Holdings. That company unsuccessfully put in a bid for the assets of then-bankrupt high-end plug-in vehicle maker Fisker Automotive. News Source: ReutersImage Credit: Luca Bruno / AP Green Ford Electric Shanghai nextev martin leach