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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

2020 Ford Explorer, Lincoln Aviator reportedly facing numerous QC issues

A lengthy report in the Detroit Free Press delves into a range of quality control issues confronting the 2020 Ford Explorer and its luxury platform sibling, the 2020 Lincoln Aviator. Freep says it's been following the issue for two months, tapping various unnamed sources for information on the automaker's unorthodox route to resolution. Seems the problem is Explorers and Aviators leaving the production line at the Chicago Assembly Plant with flaws in areas like the chassis, transmission and suspension, said vehicles trucked to Ford's Flat Rock Assembly Plant (FRAP) outside of Detroit for repair. The estimates range from 10,000 to 18,000 vehicles affected, numbers so high that Ford has sought help from Roush Engineering in nearby Allen Park, and brought workers and managers from other plants in the Midwest to FRAP to get vehicles repaired and shipped to dealers. Ford hasn't shared the nature of the problems with anyone outside the company, including dealers and customers. Freep's sources are said to include workers who have provided photos of certain vehicles and of tents used to house parts at the FRAP repair site. The Explorer chassis allegedly has an unidentified problem that engineers are using X-rays to diagnose, and the transmission is having problems sensing when it's in park or going into park. Both the Explorer and Aviator have come off the line with HVAC units that only blow hot air. And the Aviator's height-adjustable suspension enters failure mode for unknown reasons. These come on top of quotidian mishaps common to every new vehicle, but that are meant to be sorted in pre-production, like missing emblems and trim pieces. They also come on top of a recall in early August issued for the Explorer and Aviator concerning the instrument cluster and parking brake, and another at the end of August over rear seatbacks that could collapse in a crash. An automaker spokesperson told Freep, "Making updates to preproduction models based on all-new platforms as they roll off the assembly line – is standard industry practice." Except these aren't pre-production, these are early production vehicles that paying customers and dealers are waiting for, and some of the affected vehicles have been pulled off dealer lots. Dealers say they are fine waiting for the trucks to get sorted out, and they'd rather have Ford fix the problems before the SUVs go to customers.

Ford's BlueCruise gains hands-free lane changes and more in update

Ford is sending out an update to BlueCruise that will enhance its functionality with some nice features we tend to enjoy on other advanced driver assistance systems. Plus, in addition to BlueCruise getting the update, the Lincoln version named ActiveGlide will get the same update. For starters, both BlueCruise and ActiveGlide will gain hands-free lane changing. Similar to other lane-change assist systems, you’ll prompt the lane change by activating the turn signal. ItÂ’ll scan for traffic, and if all is clear, the vehicle will move into the requested lane. Ford says that itÂ’ll even suggest lane changes to the driver in the cluster as you approach slower-moving traffic. What this new feature doesnÂ’t do, though, are automatic lane changes. Systems like Super Cruise and TeslaÂ’s Autopilot will recognize slower traffic, then make a pass all on their own to move around said traffic — theyÂ’ll even move back over into your previous lane after making the pass. We wouldnÂ’t be surprised if Ford adds this functionality to the system in a future update. Another update in this release is new “In-Lane Repositioning” programming. ItÂ’s designed to recognize when there are vehicles in adjacent lanes and will then shift you further away from them within your lane of travel. Ford says itÂ’s especially helpful when passing semi-trucks, and will give you the usual and more comfortable buffer that a human driver might give a truck. The final update is a Predictive Speed Assist feature that will adjust your speed as you approach a curve. It will signal to the driver in the cluster that the car will slow for a curve, then do so gradually as you approach it. This is the sort of feature we typically like to turn off as soon as possible, since weÂ’d rather just remain at the same speed for curves on the highway. But, if youÂ’re one of those folks who like to slow down for curves on the highway, this will provide a more natural driving feel. Ford says that customers have cumulatively put over 16 million hands-free miles on cars with BlueCruise at this point. This update, simply named 1.2, for BlueCruise and ActiveGlide will see its initial rollout this fall. It will hit the Mustang Mach-E first, and Ford says other vehicles will follow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. POV drive of the 2021 Ford Mustang Mach-E