2012 Ford Xlt on 2040-cars

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Popular Science magazine's Best Of What's New 2012 all ate up with cars

Popular Science has named the winners in its Best of What's New awards, the victors coming in the categories of aerospace, automotive, engineering, entertainment, gadgets, green, hardware, health, home, recreation, security and software. The automotive category did not go wanting for lauded advancements:
Tesla Model S: the Grand Award winner for being "the standard by which all future electric vehicles will be measured."
BMW 328i: it's 2.0-liter turbocharged four-cylinder gets called out for being more powerful and frugal than the six-cylinder it replaces.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

How did Ford keep the GT a secret before Detroit?

True secrecy is a rarity in the automotive industry. Sure, companies try to keep their future projects under wraps all of the time, but usually a spy shot or blurry development photo leaks out. The complete lack of any hard details before its unveiling likely helped make the Ford GT one of the biggest stars of the 2015 Detroit Auto Show. Not only was it the favorite of Autoblog's editors, but the supercar scored a prestigious EyesOn Design Award, too. Rumors about the vehicle had circulated for weeks before the show, but no one really knew much about the GT until it rolled onto the stage for Ford's press conference in Joe Louis Arena. Amazingly, the Blue Oval kept things mostly a secret during the car's 14- month gestation period prior to its debut. According to Automotive News, the GT project began in late 2013 by a skunk works team, including six designers, that guided the supercar along from birth until the unveiling. Ford kept things clandestine by locking the vehicle in a basement storage room, and only the group members got a key to the lock. Much of the development was also done at night to further keep the secret, but occasionally the prototype was hauled outside on weekends to check it out in natural light. Because of the speed in getting the development done and for even more stealth, the designers didn't get input from the Blue Oval's other styling teams around the world. But that was somewhat of a double-edged sword. "You don't actually get to bounce opinions off people," Ford design boss Moray Callum said to Automotive News. "We were on tenterhooks ourselves until the first people saw it." Even now, there are still mysteries surrounding the GT. There's still no official word on the supercar's power; just that it's over 600 horsepower. There are also the persistent rumors going back months that the Blue Oval plans to take the GT racing to celebrate the 50th anniversary of automaker's Le Mans victory. Although, maybe this time the secrecy wasn't so good because we might have got a glimpse of the racer, recently. Related Video: